Melons

Solinda, the seedless mini watermelon loved by both adults and children, distributed by Peviani S.p.A, is ready to make a comeback as the star of the new 2025 campaign. The campaign aims to strengthen the brand's recognition and to promote a supply chain that is committed to sustainability and agricultural innovation. read more

At Enjoy Trade Holland in Venlo, the Albanian watermelon season has begun. Furkan Karaca stated, "We've been in contact with these growers in Albania for some time, visited them a few times, and that led to this cooperation." We're receiving good volumes, allowing us to supply both supermarkets." read more

The melon and watermelon season in Murcia is currently in full swing. The cold spring delayed the start of the season slightly, but the rainfall ended up being beneficial. It appears that the weather, prices, demand, and quality are and will remain favorable. A crucial factor in sales is the preference for. read more

Solinda, the seedless mini watermelon, sweet and crunchy, distributed by Peviani, is back in the spotlight with the new 2025 marketing campaign. The goal is to strengthen brand recognition and highlight a supply chain focused on sustainability, agricultural innovation, and product quality. read more

Wade Kingsley gently raises the petal of a dahlia, its vibrant pinkish-red color catching the eye. "This one is called Carlos Watermelon," says 46-year-old Wade. "It's currently my favorite." He may not fit the typical image of a florist - at least, that's what the self-described "older guy with a white beard" believes. read more

High temperatures continue to support the demand for summer fruits at the Ortomercato in Bergamo, with differentiated performances among the different categories. Providing an update is Andrea Chiodi, market director: "Watermelons are undoubtedly the current reference point. Prices are" read more

This week, the watermelon harvest began in the north of Castellón, where the surface area has increased once again. "Our watermelon harvest officially started on Wednesday, June 25. It will run until the beginning of August," stated Sebastián Torres, Benihort's Export Sales Manager. read more

In week 24, the trends for Lcc fruit and vegetables are positive, showing signs of improvement compared to previous weeks, despite the increase in the average price mix. Among the sales channels, supermarkets and self-service stand out, while hypermarkets and discount stores... read more

Right on schedule, watermelons from VW Maxburg's greenhouses have hit the shelves at three supermarket chains in Belgium this week. This year, production has been scaled up to 2.2 hectares, expected to yield around 300,000 watermelons. To celebrate the first harvest, Tomeco and Coöperatie read more

The watermelon harvest in the Spanish region of Murcia started 10 to 15 days later than usual due to the persistent rains in March, as well as low yields, so there's uncertainty ahead of July. The good quality of the product and the warm weather across Europe are resulting in high demand. read more

These are busy hours, with dozens of quotes being sent to European buyers daily. The majority of the shipments currently are trials aimed at comparing our product with those of other suppliers. There is a significant amount of skepticism among operators regarding watermelons this year. Nonetheless, sales have been positive so far. read more

In less than a month, the First Symposium of the Mantuan IGP Melon will bring together Italian and European production and distribution operators in Mantua for a three-day event dedicated to discussing current topics in the melon supply chain. The program will include guided tours of experimental fields, moments of discussion, and more. read more

The Swiss melon season runs from July to August, so it is short. Despite its variety and popularity, melon cultivation in Switzerland is a niche market, according to the Agricultural Information Service (LID). read more

The marketing of watermelons is proceeding at a fast pace. The climate also favors the Italian melon campaign, which boasts excellent quality. The apricot market is recovering, while the cherry market is declining. Prices are still slightly high for large-sized peaches and nectarines. read more

For sixty years in the fruit and vegetable trade and production sector, the D'Aprile company, based in Tarantino, in Palagianello, specializes in citrus fruits. Their production calendar includes apricots, persimmons, table grapes, and watermelons. read more

The cultivation of mini watermelons and melons will have a bit of a late start, as weather conditions have caused flooding and other inconveniences, says Tania Silva, who handles sales for fresh fruit exporter Rush Farms Portugal: "Due to the storms and bad weather in Portugal and Spain, the read more

The melon campaign in the Mantua area of Lombardy has had a very positive start, as reported by Sales Manager Maurizio Carbonini of Op Mantuafruit. Despite low demand in the first three weeks of May, it has significantly increased since the last week of May, with large quantities being received. read more

It's melon time for Farmer Don Camillo: in the 2025 campaign, important initiatives will accompany the presence of the most iconic fruit of the summer on the shelves. read more

Promoting local agricultural production through a strong, creative, and recognizable identity is the objective of Rocket Melon, the new brand of watermelons launched by Op Altamura, a cooperative based in Piana del Sele in Campania. FreshPlaza discussed this with Fabio Altamura,... read more

The summer season is in full swing for wholesalers. "With the beautiful weather, sales are running almost effortlessly," says Ellen Sebrechts of the wholesaler by the same name. "It may be going a little too well, as we're reaching our limits in terms of crowds, but we can't complain. Last year, read more