Melons

A laboratory of innovation, a brand recognized by consumers - but Valfrutta Fresco is, above all, a company with a clear objective in mind, that is, to grow while maximizing the products of our members. We are growing both in value and volume, in line with our budget, and aim to close at €30. read more

The watermelon market, despite going through some challenging weeks this year, has been experiencing a transformation phase worth paying attention to for several years now. In this scenario, Large-Scale Retail Trade (GDO) plays a central role, both in terms of its ability to guide the offer and its growing influence. read more

Kantar (Worldpanel by Numerator) ogłosił ranking ulubionych owoców i warzyw we Francji na lato 2025 roku. Jakie są wyniki? Melony i pomidory koronowani mistrzami lataWedług danych Kantar, melon jest ulubionym owocem, z zakupem ponad 96 000 ton. read more

"The 2025 watermelon season started off strong thanks to optimal weather conditions and solid demand. However, the inclement weather that occurred during the second half of the month - with lower temperatures and rain across Central and Northern Europe - negatively impacted consumption. read more

The Brazilian melon season has started in a completely different way compared to last year. "The country has experienced little to no adverse weather and, with resistant varieties, almost all Brazilian melon growers can now produce year-round. Previously, only a few growers were able to do so." read more

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The Brazilian melon supplier Itaueira has started harvesting at its newest farm in Morada Nova, Ceará, strengthening its comeback to the international market after being absent for several years. read more

Itaueira Agropecuária S.A., a Brazilian fruit producer, will participate in Fruit Attraction 2025 in Madrid, Spain, from September 30 to October 2. The company will showcase its melon and watermelon portfolio at the "Frutas do Brasil" stand, emphasizing its current production and exports. read more

The supply of cantaloupe, honeydew, and watermelons from central California is good as the industry begins its transition to Arizona for supply. "There's no shortage of fruit, but I wouldn't say there's a surplus either," says Justin Bootz with Legend Produce. "It's steady." read more

On September 17th, the Mazurkas Conference Center in Warsaw will host the 19th edition of Fresh Market, the most important B2B event for the fresh fruit and vegetable sector in Central and Eastern Europe. read more

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We are excited to announce that Auchan Poland, one of the leading hypermarket chains in Central Europe, will be joining us at Fresh Market 2025! read more

​Fresh Market 2025 will host a large delegation of twenty Turkish companies exporting fresh fruits and vegetables, representing diverse segments of the country’s dynamically growing sector. read more

As part of an agreement between National Agroforte (brand MillMax) in the Bukhara region and Kuwait's Star Fruit Co., Uzbekistan has shipped around 1 ton of fresh fruits to Kuwait, including peaches, pomegranates, melons, pears, nectarines, and grapes, reports IA "Dunyo". read more

The 2025 watermelon campaign started on time and with prices slightly higher than the two previous years, before leveling off. read more

Podczas gdy owoce pestkowe, melony i arbuz są często preferowane przez konsumentów w okresie letnim, inne produkty nie pozostają w tyle. Przykładowo, soczysta pomarańcza Llusar z RPA, której kampania rozpoczęła się w lipcu, ponownie odnosi wielki sukces w tym roku. "The
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Rynek azjatycki staje się kluczowym miejscem docelowym dla brazylijskich świeżych owoców, zwłaszcza winogron, mango i melonów. Jednak długie czasy dostawy i intensywna regionalna konkurencja zmuszają sektor do ponownej oceny swoich strategii. Podczas gdy globalne spożycie świeżych owoców nadal rośnie. read more

Egzport arbuza z Maroka do Unii Europejskiej wzrósł o ponad 53% między styczniem a czerwcem, według danych handlowych z Eurostatu. Dzięki temu Maroko wyprzedziło Hiszpanię jako największego dostawcę tego owocu do UE. W pierwszej połowie roku Maroko wysłało ponad 130 000 ton. read more

Farmers in the Adraskan district of Herat province are reporting lower melon and watermelon harvests this year compared to 2024. They attribute this decline to water shortages, a lack of fertilizer, and the encroachment of brick kilns near farmland. Herat, located in western Afghanistan, is a significant production area for melons and watermelons. read more

The Tomélon season, featuring the mini watermelon grown by Tomeco and distributed by Coöperatie Hoogstraten, is gradually drawing to a close. "We are pleased with how the season has progressed. Thanks to solid agreements with our customers, we have effectively managed production peaks as planned. read more