Peaches

Italy has been one of the key suppliers of fruits to European markets, including Poland, for years. The summer season brings a rich variety of fruits that are highly popular among consumers. read more

After the positive results of last year's commercial tests, the flat peach Ondine is ready for its first real marketing campaign in Italy, where it will be available in the fruit and vegetable department of major national supermarket chains with significant volumes produced in the region. read more

In the recent IFN live broadcast two days ago focused on peaches and nectarines, participants extensively discussed the challenges facing the sector (click here to watch it) and, at the same time, tried to outline the path to follow for the future of the sector. The key concepts that emerged read more

How has the fishing campaign been going so far and what are the prospects for the coming months? It's a difficult question that even the participants in the live event held yesterday on our social channels did not shy away from (to watch the YouTube live event again, click here). read more

Manuel Ruiz, president of the Protected Geographical Indication Peach of Cieza, has presented the new campaign for production, commercialization, and promotion of the peach varieties collected under the Indication. The presentation took place at the

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Considering minor varieties, too often ancient fruits are forgotten, when instead they represent a long history, as well as a surprising taste and a fundamental factor of biodiversity. We are talking about arbutus berries (in the opening photo), serviceberries, Isontine peaches, pears. read more

"Alice stated, 'We have faith in the PGI Peach of Verona as it has the potential to stand out among the various domestic and foreign fruits available in Italy. Through the promotion by La Grande Bellezza Italiana (LGBI), we aim for Verona's products to reclaim the grandeur of their history.'" read more

We have reached the sixth installment of the in-depth series on the evolution of the national fruits and vegetables procurement manager profile, born from the collaboration between Monitor Ortofrutta of Agroter and GfK's Consumer Panel for Italy. With the arrival of the warm season, the read more

Melocotón Flow. That's the title of the song that, with a mix of reggaeton and trap rhythms, has been released by the campaign ‘Buenas Hasta el Hueso’ on their social media platforms and aims for it all. “It’s our summer song."

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"Finally, someone has acknowledged the exceptional taste qualities of white peaches and nectarines when harvested at the right time. Unfortunately, there has been limited demand for them in recent years, leading producers to uproot them without replanting. Now, the demand far exceeds." read more

The wholesale prices of stone fruits such as peaches and nectarines (including apricots) have been on a downward trend for some time. How strong has this trend been? Has it already brought the prices of these imported fruits down to a level that can be described as low? read more

The peach and nectarine harvest campaign continues with the same early production advance that had already started in the first decade of May (two weeks ahead of the average), reflecting positively on the market. We analyzed the season's dynamics with Marcello Guidi, export sales. read more

Agribologna announces the achievement of IGP certification for peaches and nectarines from its partners: Fabbri and Zavoli in the province of Rimini, and Rabiti in the province of Forlì-Cesena. The total certified area amounts to 51.3 hectares, of which 35.16 are cultivated with IGP Romagna nectarines. read more

The researchers at the National Robotarium, as reported by reefertrends, will verify the AI predictions based on the actual peach harvest in September 2024. If the approach proves to be effective, it could also be adapted for other important crops such as apples, pears, and cherries. read more

During the summer period, peaches and nectarines are the undisputed queens of the fruit and vegetable department, as confirmed by their leading position in terms of value share for the category - around 10% in the Hypermarket and Supermarket channel between June and August - on par with tomatoes, despite a 13% loss. read more

The campaign for Pugliese Fioroni figs is starting with high volumes. There is an increase in the quantities of melons coming mainly from Mantua, both smooth and netted varieties. The sale of Italian peaches and Platicarpa has begun. The quality of Italian cherries is still not high, due to... read more

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This week, retailers emphasized graduation and Father's Day celebrations by showcasing a variety of festive produce options. There was a strong focus on both conventional and organic fruits, with peaches, nectarines, cherries, cantaloupes, and watermelons being heavily promoted. Many store chains also featured summertime items. read more

One ton of peaches and nectarines, good for consumption but destined for disposal, saved in one month. This is the result achieved by Op Agritalia, a table grape producer organization based in Barletta, which reinforces its commitment to fighting food waste by entering the marketplace. read more

After at least three years of production difficulties, the Consortium for the Protection and Valorisation of Romagna PGI Peaches and Nectarines will officially launch the commercial campaign on June 27, 2024, with a launch event at the Maritime Museum in Cesenatico at 10am. The 2024 campaign is set to begin. read more