Strawberries

The cherry campaign, which got off to a difficult start in Italy due to heavy rainfall, is now at an end, while that of hawthorns and strawberries in the central and southern regions of Italy is coming to an end. There is less availability of aubergines and peppers due to the bad weather. Delayed the
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At BelOrta, outdoor strawberries are now slowly coming in at the cooperative. "We have already had quite good volumes since the start of May, but with the open-field cultivation, we expect to be at a nice level in terms of volumes in the coming weeks," says Miguel Demaeght of BelOrta. read more

Rocco Zuccarella, president of Zuccarella Società Cooperativa Agricola from Scanzano Jonico (Matera) reports that there are still less than 20 days to go until the end of the 2022/23 strawberry campaign. read more

China: Alibaba’s e-grocer Freshippo deepens ties with overseas food firms read more

These days, the red, juicy fruits from Lower Saxony are increasingly on sale. Most of the produce currently still comes from protected cultivation. According to information from the Lower Saxony Chamber of Agriculture (LWK), excellent qualities from greenhouses and
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Soon, you’ll be able to get a box of freshly picked, sweet strawberries from the grocery store or local farm stand. But it’s disappointing when you get them home and find that the ones at the bottom have started to rot. To increase the berries’ shelf life, researchers
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The soft fruit season is about to end in Morocco, earlier than usual, due to adverse weather conditions that have exhausted the plants, and a low demand that demotivated producers. Zouhir Daissoria, Moroccan soft fruits producer and exporter, comments on the situation.  read more

"I cannot fulfill all orders. I have to rationalize deliveries to still be able to provide the product to as many operators as possible. Currently, I supply a little over 10 wholesalers a day, all in northern Italy, in the wholesale markets of Milan, Verona, Genoa, Turin and Padua.
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Faced with the overflowing rivers and torrents that have hit Romagna in particular, the umpteenth count of damage to agriculture is also being made. "It is difficult to estimate the extent, but from an initial assessment it will exceed 1.5 billion on our territory," said the president of
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Egyptian exporters have become the main beneficiaries of rapidly growing demand for frozen strawberries in China in the past few years, according to EastFruit. Egypt has been the leading exporter of frozen berries to China since 2019 and keeps increasing its gap from other supplying countries. read more

Using artificial intelligence (AI) technology in the strawberry chain can accurately predict this fruit's shelf life. As a result, 70,000 fewer kg will be thrown away. It's a step that fits within Albert Heijn's goal of wasting 50% less food by 2030 than in 2015, this Dutch supermarket chain
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The final calculation according to the Polish CIS (German Main Statistical Office) showed that berries ended 2022 with a production of around 589,000 tonnes. This is only 4 % more production than in the previous year. Strawberries achieved the largest share of the total harvest volume with 180,000 t, followed by
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On March 28, the first local strawberries of the 'Sonsation' variety could already be harvested in the new 1.5-acre strawberry greenhouse of the Mann fruit farm in the Alte Land. Only a few months ago, just in time for the first planting date, the state-of-the-art, sustainable greenhouse could
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A new Lome Super Fruit juice mix with pomegranate, strawberry and raspberry has just been launched on the market in the 200, 250 and 500 ml formats.  read more

A team of researchers from the University of Córdoba in Spain have made a major breakthrough in understanding what gives strawberries their characteristic red colour when ripe. read more

The 2022 campaign was marked by notable production peaks and a quality impacted by the various heat waves. This year, the strawberry season seems to be going much better. “Since the beginning of the campaign, we have had alternating sun and rain without very high temperatures or excess water.
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The Schleswig-Holstein Chamber of Agriculture and the Obstbauversuchsring des Alten Landes e. V. have opened the 2023 strawberry season on Bastian Soltau's farm in Barsbüttel (in the district of Stormarn). read more

The wave of bad weather conditions and slows down production, affecting price changes. Courgette prices are rising sharply; peaches and nectarines are falling, while demand for them is struggling, as is the case for melons, with prices falling. The campaign for
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By using artificial intelligence and precise information on the shelf life of products, the Dutch supermarket chain Albert Heijn wants to allow considerably less food waste. According to the company, 70,000 kg less of strawberries will be thrown away, which is a
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Read how NFU member and Fruit Grower of the Year 2022 Anthony Snell is improving his business resilience through climate-friendly farming: read more