Strawberries

Outside the windows in the last few days, it has been quite dark, gloomy, and overall chilly. Not much is happening in the fields, but in the tunnels with strawberries, vegetation is still thriving. Slowly, many strawberries are approaching the blooming stage. read more

Ocado is getting ready to start the main UK strawberry season almost a month early. read more

The fifth Open Day of Nova Siri Genetics (Nsg) took place in recent days, opening the doors of its research center to nurserymen, producers, and operators in the national and international strawberry sector. An established event for the industry, which will continue. read more

Easter is approaching once again, and for hotel and catering wholesalers, it marks a peak period. The same applies at Square Melon, where Easter has now overtaken Christmas in terms of activity, says Pasquino De Vuyst of the wholesaler near Ghent. "This is also linked to the traditional start of. read more

In the fruit and vegetable sector, innovation is not an accessory element, but the very condition to remain competitive along the entire supply chain, from the field to the consumer. And it all starts with genetic improvement: it is from the variety, in fact, that productive potentials and quality are defined. read more

The fresh strawberry season for 2025/2026 in Egypt is coming to an end, while the processed strawberry season is in full swing. This season has been challenging, with issues such as oversupply, poor seedling quality, and declining prices. Khaled Albana, CEO of Legacy Farm for Strawberry, has been leading the efforts to navigate these challenges. read more

The first strawberries of the season are already growing at S&A Produce. This may seem early in the year, but it shows how much the British berry sector has advanced in lengthening the season and investing in new growing technology. "At S&A, we began picking on March 4th, so we..." read more

After a timid sign of recovery in the volumes of fruit and vegetables Lcc in the Large-Scale Retail Trade (Gdo), week 11 shows a negative balance; the increase in the average mix price, furthermore, is not enough to defend the value. Supermarkets and free services manage to contain the decline, while hypermarkets and discount stores... read more

With a recent sunny spell, the new strawberry season has started cautiously at Kwekerij Demedts - De Mey. Benoit Demedts' nursery has already had the first picking of strawberries, but the volumes are still limited. Production is expected to increase from the beginning of next week. read more

In intensively grown strawberry crops under cover, despite favorable growing conditions, problems with gray mold (Botrytis cinerea) continue to occur. The use of chemical plant protection products is limited due to restrictions associated with their use.

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March has always been the month of strawberries. In the imagination of Italian consumers, the beginning of spring coincides with the arrival of this fruit, which in the fruit and vegetable department represents the first real impulse purchase of the year. However, 2026 started off uphill: read more

Lidl Romania to accelerate read more

In the fields, it is warm and sunny, but the soil is becoming increasingly dry. It is essential to take action in the fields to not miss the right moment for certain activities. Firstly, while it is dry, it is necessary to clean the plantations from old leaves. read more

The production process in the strawberry greenhouses of Ilia has now, albeit with some delay, reached normal levels for the season. However, market developments are not progressing in a positive way. The president of the local Agricultural Cooperative Irmini, Mr. Fotis Kyriazis, states: "Our" read more

The University of Essex has received a national award for its robotics system developed for strawberry harvesting. The Sustainable smArt Robotic Agriculture initiative was awarded the best research project (industry collaboration) at the AI & Robotics Research Awards 2026. read more

Rising prices, overall stable consumption, still dominant imports, and a demand that continues to focus mainly in the peak of spring, outline the profile of a category, that of strawberries, which remains very solid. This paints the image of a product that is still robust. read more

With only a few weeks separating us from Easter, the fruit and vegetable market enters a delicate transition phase. The closure of winter campaigns and the arrival of the first summer produce require the supply chain to pay constant attention to demand, quality, and availability. read more

AVA™ Berries, a part of Angus Soft Fruits Ltd, is proud to showcase the strong commercial performance of AVA Dalicia (asf733.01), a strawberry variety that has consistently delivered excellent results in the field, packhouse, and retail environments. AVA Dalicia is highly regarded for its high percentage of Class 1 fruit, which is complemented by minimal waste and uniform ripening. read more