Strawberries

In tunnels where strawberries are grown for early harvest, the varieties that start ripening their fruits earlier are entering full bloom. Varieties that ripen a bit later are just approaching this period. read more

In Polish greenhouse farms, strawberry harvest has been in full swing for a few days now. Consumers, as well as retailers from selected supermarket chains, are eagerly awaiting better availability of these first, Polish red fruits. We know how they look and taste. read more

Since joining the SanLucar group, the French company Buonanno, based at Saint-Charles International in Perpignan, has been focusing on a very special strawberry: the SanLucar premium strawberry, at the heart of SanLucar's premium red fruit strategy. Behind this premium strawberry is a club. read more

The campaign for Sicilian netted melons has started. First arrivals for new potatoes, especially Sicilian ones. Demand is still contained for peas, loquats, and artichokes, as well as for eggplants. The campaigns for asparagus and strawberries continue: the latter are experiencing decreasing prices. read more

Wholesale prices in the UK experienced varying trends this week. While strawberries and asparagus saw significant price hikes, most categories of apples only saw minor fluctuations. Apple prices remained mostly steady or slightly increased. The average price of Bramley's seedlings was £1.23/kg, a decrease from £1.29/kg previously. read more

The first Polish strawberries have appeared for sale in the Biedronka network. This year's season started on April 14th, and the fruits from domestic producers are available in over 1300 stores across Poland. This is one of the key moments in the sales calendar of the network.

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Sustainable water management has become one of the major challenges in modern strawberry cultivation, especially in tabletop systems commonly used in Northern Europe. In 2023, Proefcentrum Hoogstraten (PCH) conducted a full-season trial using Sigrow Soil Mini substrate. read more

California strawberry processors are currently under pressure in 2026 due to lower field prices, which are being offset by higher labor costs and increased competition from imports. The field prices for grade 1 fruit have opened at approximately US$0.58 per pound, which is lower than last year's levels. However, this decrease in field prices has not resulted in lower... read more

In the 7/2024 issue of "The Blueberry Patch," readers could read about a report from the German farm of Cornelius Gerbert, where strawberries are grown in various systems - both in open fields and in tunnels. An increasing significance is being placed there. read more

The arrival of spring and the consolidation of milder temperatures are bringing about a significant transformation in the fruit and vegetable markets, with the debut of the first summer products and a general adjustment of wholesale prices. Among the tips from La Borsa della Spesa, the service read more

The beginning of the growing season is one of the most crucial moments in strawberry cultivation. It is now that growers make decisions that will directly impact the health of the plants, their recovery after winter, and their potential for yield. About the current situation in the plantation... read more

As of April 2026, the Mediterranean agricultural basin is operating under a regime of high-cost volatility and aggressive state intervention. The region remains the linchpin of the European fresh produce supply chain, yet the strategic landscape is defined by a widening chasm between domestic price stabilization and export-driven growth. read more

Sumitomo Corporation has entered into a capital and business alliance with HarvestX, a company that has developed a robot capable of automatically pollinating strawberries and is advancing automated cultivation solutions for plant factories using AI and robotics. read more

A 1.5-hectare smart greenhouse dedicated to strawberry production has been launched in Uzbekistan's Yukorichirchik district, representing a targeted effort to modernize underutilized greenhouse assets. Developed by a Korean smart farm company, the project is based on the conversion of an idle. read more

W tej sezonie SoilSteam przeprowadził pełnoskalowe parowanie podłoża w belgijskiej firmie truskawkowej Elmi w Hoogstraten. Demonstracja miała na celu przygotowanie podłoża dla pięciu różnych plantatorów i przetestowanie procesu na skalę produkcyjną. W operacji wziął udział Hans Kristian Westrum z

In this season, SoilSteam conducted a full-scale steaming of substrate at the Belgian strawberry company Elmi in Hoogstraten. The demonstration aimed to prepare substrate for five different growers and test the process on a production scale. The operation brought together Hans Kristian Westrum of read more

The global strawberry market is currently shifting towards a phase where timing, rather than just volume, is becoming crucial in determining outcomes. While supply is growing in various regions, it is not always available at the optimal time, quality, or price to align with rising costs. read more

The French strawberry season is entering a crucial phase, with the first peak in Gariguette production and increasing volumes of round strawberries this week. After a delayed start to the season and a gradual increase in production, Emeline Vanespen, director of the Strawberries producers' association, is optimistic. read more

The UK strawberry season is slowly starting. Fruit from glasshouses has been available for a while, and the early heated tunnel fruit has begun. Volumes are expected to increase after this week's good weather, although, based on the weekend forecast, this growth may be temporary. "The main UK... read more

Reham Suhry, managing director of Egyptian strawberry exporter Egyberries, states that the frozen strawberry market is rapidly evolving this season: "Honestly, it's been a challenging season. While the numbers on paper seem satisfactory with sufficient acreage and volumes, there are issues with consistency when delving deeper." read more

The fresh strawberry season in Egypt is coming to an end, giving way to frozen strawberries, following a turbulent season marked by oversupply, low prices, concerns about the quality of seedlings, and logistical complications. Industry professionals are in agreement: lessons have been learned. read more