Strawberries

According to preliminary estimates from the Federal Statistical Office (Destatis), only 75,500 tons of strawberries were harvested in German fields this year – the lowest result since 1995, when 68,800 tons were obtained. This represents a decrease of 4% compared to. read more

In 2025, the open-field strawberry output in Germany decreased to 75,500 tons, marking the lowest yield in three decades and 4% less than the levels in 2024. Open-field asparagus production also declined to 98,900 tons, the smallest quantity since 2010. This reduction is attributed to decreased cultivation areas. read more

As the Federal Statistical Office (Destatis) further reports, this would be the lowest harvest volume since 1995 (68,800 t). The currently estimated strawberry harvest in open fields is therefore 4% below the already very low strawberry harvest of 2024, which was 78,600 t, and falls below the average. read more

The development of the yield area is expected to continue its declining trend, with a decrease of 4% compared to last year. The yield per hectare reached 4.6 tons in 2024, showing a slight recovery (+2%), but was slightly below the ten-year average. read more

According to the latest figures from the association, berry sales this year are currently 24% higher than in the same period last year. Almost all major retail chains are reporting increased sales of strawberries, raspberries, blueberries, and blackberries. The background for this development is... read more

The marketing of summer fruits such as strawberries and watermelons is still in full swing. "Watermelons are currently being supplied to us from Italy, Spain, and Turkey, and are being very well-received. I would describe the price differences between the individual countries of origin as... read more

When Marilyn Bull founded Toro Fruit, she anticipated that citrus would be her primary focus, with strawberries playing a secondary role. However, six and a half years later, strawberries have emerged as the clear favorite, a trend that has been ongoing since she visited the Middle East with a strawberry farmer. read more

Martiforous Japanese beetles (Popillia japonica) were found in Belgium, leading to a warning from the Federal Agency for the Safety of the Food Chain (FAVV). These beetles feed on the leaves, flowers, and fruits of over 400 plant species, such as corn, grapes, strawberries, and roses. read more

The peak season for strawberries is over, and customer demand has significantly decreased. Deliveries have been limited due to rainfall in the growing regions, impacting availability. The quality of the fruit has also deteriorated in some cases, resulting in an increase in quality issues and returns. read more

Modern technologies for strawberry mulching significantly affect the growth rate, fruit quality, and harvest efficiency. Monika Kwaśny from Geo Polska company discussed the latest solutions in this field, providing their mulching film. read more

"The category is developing fast," begins Sebastiaan van Altena, blackberry, strawberry, and red currant buyer at the Dutch company, Berries Pride. He is referring to blackberries. "We see growth potential for these berries, and there's noticeable annual growth." Though blackberry consumption is read more

After forever changing the world of household appliances, Dyson is now aiming to transform the way we cultivate. They are doing so with a technologically advanced greenhouse, spread over 26 acres in the heart of Lincolnshire, England, where an unprecedented cultivation system promises to. read more

In the Huelva region in southern Spain - one of the most important areas for berry fruit cultivation in Europe - the 2024/2025 season brought significant changes in the production structure. As reported by the Association of Strawberry Producers and Exporters

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Egypt is making huge strides in consolidating its presence in the global fresh strawberry market. In particular, exports to Germany have reached record levels in the last five years. According to eastfruit.com, based on Global data. read more

As part of the Strawberry Inspirations project, we are constantly seeking the most effective and efficient technologies for growing strawberries in the ground. In the 2025 season, we have taken on a new challenge. At the end of May, we established a new two-hectare plantation where we are testing two types read more

Germany, the largest consumer market in the EU, plays a crucial role in this. According to EastFruit, exports to Germany reached the highest level in five economic years. Citing data from the Global Trade Trackers of the Federal Statistical Office, the exports read more

The high temperatures and sunny weather have significantly accelerated the growth of soft fruit in the UK. Chris Rose from Asplin's Growers mentioned, "We began harvesting strawberries in small quantities in April, followed by larger volumes in May. The fruit is of great quality, and we have had no issues in selling it." read more

The small fruit campaign in South Tyrol is proceeding at full speed, although with some weather-related constraints. Markus Tscholl, coordinator of Asta Frutta Alto Adige, provides an update: "The drop in temperatures in recent weeks has significantly slowed down the...". read more

Po wywołaniu poruszenia w ciągu ostatnich kilku tygodni z powodu swojego limitowanego kanapki z truskawkami i kremem, Marks & Spencer ogłasza teraz plany połączenia technologii sztucznej inteligencji i trzmieli, aby dostarczyć większe, smaczniejsze truskawki. read more

As the UK experiences its third heatwave in four weeks, the country's largest food retailer Tesco anticipates selling nearly 4 million punnets of strawberries, 850,000 melons, 200,000 pineapples, and over 2.2 million packs of grapes in the next five days. read more