Watermelons

Seminis-Bayer is celebrating Melon & Watermelon Week, highlighting solutions to address climate change and production challenges for growers, while emphasizing the importance of delivering delicious fruit. In the pursuit of new advancements, José M.ª Román, a sales technician, is actively involved. read more

With the closing of June, Agroter's Fruit and Vegetable Monitor can draw a preliminary assessment of the watermelon and melon campaign in the Hyper+Super channel, updated to week 24. The data show a decidedly positive start, with double-digit increases across all main categories. read more

June marks the peak of the Greek watermelon season, and this year has seen an increase in the pace of exports, with almost every week surpassing the volume exported last season. This information is based on official data from the Greek Ministry of Agricultural Development. read more

Seminis-Bayer is celebrating Melon & Watermelon Week, which aims to highlight solutions to address climate change and production challenges for growers, while also emphasizing the importance of delivering delicious fruit. In the pursuit of innovation, José M.ª Román, a sales technician, is actively participating in the events. read more

The watermelon and melon campaigns are progressing well, with ample availability. Apricots continue to be marketed, with the first arrivals for the late variety Faralia. Prices remain high for medium and large sizes of peaches and nectarines. Full production for read more

"Na różnicę od negatywnego trendu spadających cen warzyw, mamy udaną kampanię arbuzów" - mówi Alessio Mattia, menadżer sprzedaży w Agrieuropa w Terracina we Włoszech. "Jesteśmy zachwyceni dotychczasowym sukcesem naszej produkcji i sprzedaży arbuzów. Podobnie, wskaźniki konsumpcji spełniają nasze..." read more

The domestic melon sector is advancing as the cultivation area for both watermelon and cantaloupe is expanding. In 2024, watermelon cultivation increased by 10%, reaching 3,700 hectares, while cantaloupe cultivation expanded by 15% to nearly 500 hectares. Békés County leads with 1,320 hectares. read more

Gavina returns to TV: a new commercial is coming with a festive, fresh, and joyful spirit dedicated to the mini watermelon, sweet, crisp, and seedless, which is one of the flagship products of the Agricultural Cooperative Campidanese and its brand "L'Orto di Eleonora". read more

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Solinda, the seedless mini watermelon, sweet and crunchy, distributed by Peviani, is back in the spotlight with the new 2025 marketing campaign. The goal is to strengthen brand recognition and highlight a supply chain focused on sustainability, agricultural innovation, and product quality. read more

The melon and watermelon season in Murcia is currently in full swing. The cold spring delayed the start of the season slightly, but the rainfall ended up being beneficial. It appears that the weather, prices, demand, and quality are and will remain favorable. A crucial factor in sales is the preference for. read more

Rijk Zwaan is holding its Melon & Watermelon Event at its Experimentation and Development Center in La Palma (Murcia). The company is showcasing its range of products at the event. This includes small sizes, such as the Minijack piel de sapo; the Ganimedes watermelon variety, which brings back read more

Solinda, the seedless mini watermelon loved by both adults and children, distributed by Peviani S.p.A, is ready to make a comeback as the star of the new 2025 campaign. The campaign aims to strengthen the brand's recognition and to promote a supply chain that is committed to sustainability and agricultural innovation. read more

At Enjoy Trade Holland in Venlo, the Albanian watermelon season has begun. Furkan Karaca stated, "We've been in contact with these growers in Albania for some time, visited them a few times, and that led to this cooperation." We're receiving good volumes, allowing us to supply both supermarkets." read more

This week, the watermelon harvest began in the north of Castellón, where the surface area has increased once again. "Our watermelon harvest officially started on Wednesday, June 25. It will run until the beginning of August," stated Sebastián Torres, Benihort's Export Sales Manager. read more

Wade Kingsley gently raises the petal of a dahlia, its vibrant pinkish-red color catching the eye. "This one is called Carlos Watermelon," says 46-year-old Wade. "It's currently my favorite." He may not fit the typical image of a florist - at least, that's what the self-described "older guy with a white beard" believes. read more

High temperatures continue to support the demand for summer fruits at the Ortomercato in Bergamo, with differentiated performances among the different categories. Providing an update is Andrea Chiodi, market director: "Watermelons are undoubtedly the current reference point. Prices are" read more

The watermelon harvest in the Spanish region of Murcia started 10 to 15 days later than usual due to the persistent rains in March, as well as low yields, so there's uncertainty ahead of July. The good quality of the product and the warm weather across Europe are resulting in high demand. read more

These are busy hours, with dozens of quotes being sent to European buyers daily. The majority of the shipments currently are trials aimed at comparing our product with those of other suppliers. There is a significant amount of skepticism among operators regarding watermelons this year. Nonetheless, sales have been positive so far. read more

Right on schedule, watermelons from VW Maxburg's greenhouses have hit the shelves at three supermarket chains in Belgium this week. This year, production has been scaled up to 2.2 hectares, expected to yield around 300,000 watermelons. To celebrate the first harvest, Tomeco and Coöperatie read more