Watermelons

With temperatures surpassing 40 degrees Celsius in many parts of Italy, it's inevitable to think about the symbol of summer: watermelon. This fruit is the star of the month of July, thanks to the analyses of Agroter's Ortofrutta Monitor, which captures a... read more

The melon campaign continues, with high availability. With the rise in temperatures, an upward push for watermelons is expected. Quantities are running out for peaches and nectarines with small-sized fruit. The cherry season is coming to an end, with the campaign in Trentino. read more

The 2025 summer campaign has begun at Agro Mediterranea Distribuzione, a company specializing in supplying fruits and vegetables to large retailers. They offer a wide range of produce, including high-quality melon and watermelon products. Andrea Manca, a partner in the company, is leading the campaign. read more

The Shopping Bag, the weekly information service created by BMTI and Italmercati, in collaboration with Non-Profit Consumerism, confirms its role as a guide for seasonal, mindful, and sustainable shopping by recommending the products to buy this week. read more

From July 22nd to 24th, Bayer will take part in the first Symposium of the Mantovano IGP Melon, an event that for the first time brings together the entire supply chain of melon and watermelon - from producers to technicians, buyers to GDO operators - in the experimental fields set up in Mantova. read more

Watermelon, known for its hydrating properties and low calorie content, is recommended by Syngenta expert Pál Lacházi for its advantages in high-temperature conditions. Varieties like Mirto and Rubin, which are particularly juicy, are favored by practitioners in greenhouse settings. read more

The marketing of summer fruits such as strawberries and watermelons is still in full swing. "Watermelons are currently being supplied to us from Italy, Spain, and Turkey, and are being very well-received. I would describe the price differences between the individual countries of origin as... read more

The shortage of produce caused by heavy rains and low spring temperatures in Murcia and Seville led to the melon and watermelon season ending with reasonable prices. However, the situation changed significantly with the start of the season in La Mancha. Despite the reduced production of melons and watermelons in the area, prices rose sharply. read more

In the first week of July, the fruit and vegetable department Lcc recorded a slight increase in sales value, while volumes are declining and the average mix price continues to rise as registered last week. Among the main categories of summer fruits, watermelons are showing an increase. read more

The Moroccan watermelon campaign is ongoing with harvests in the Loukkos region being the latest to reach the market. In the Laaouamra region, near Larache on the North Atlantic coast, the campaign is characterized by stability, improved prices, and no reported phytosanitary issues. read more

After reaching peaks of €1.50 per kg in June, coinciding with the first open-field harvesting operations and high temperatures, the watermelon market has now somewhat stabilized, with prices ranging between €0.40 and €0.50 per kg, which are still satisfactory. The downside, however, is the yields, which are... read more

In particular, berries, watermelons, pineapples, grapes, and bananas were mentioned. Overall, fruit sales increased by almost 10% in just three weeks. In response to the high temperatures, Tesco significantly increased its stockpiling of fruits. The company stated that they worked closely to accommodate the demand. read more

The European watermelon campaign is now well into its second half. "The Moroccan season was very long this year, with the last deliveries arriving here in week 28. Otherwise, there are currently plenty of watermelons from Turkey, Italy, Spain, and Greece. Due to the heat, demand was also read more

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In the past, the European watermelon season typically started in late May or early June, and the fruit was considered a warm-weather product. However, for several years now, importer Peter Smets from the Belgian company Smets Food Trading, known for specializing in the oblong Dumara variety, has noticed a change. read more

As of mid-July 2025, Ukraine has imported over 7,260 tons of watermelons, primarily due to an unusually cold spring and a reduction in domestic production caused by the war and loss of fertile farmland. This year, local watermelons are expected to arrive on the market later than usual. read more

Not only tomato and bell pepper, Esasem, a completely Italian seed company, is also focusing on the watermelon segment, thanks to a multi-year research program that is bringing innovative varieties to the market. This is what Giovanni Denaro, director, tells us. read more

Trzy produkty holenderskiej firmy hodowlanej owoców i warzyw Rijk Zwaan zostały wyróżnione przez International Taste Institute (ITQI). read more

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