Blueberries

The global strawberry market exhibits varying conditions in different producing regions. California is predicting higher volumes, while Florida is experiencing reduced yields and increased competition. European markets are focused on recovery and facing pricing pressure. California anticipates a rise in volumes, along with higher. read more

In the warmest regions of Poland, the flowering of blueberries is beginning. The peak of blooming on these plantations may fall in the coming days, as the farmers say – traditionally around Easter. Luckily, the higher temperatures forecasted for this time should... read more

Spring is in the air and brings with it the unique taste of an excellence from Basilicata: Fragola Matera®️, freshly recognized with the Igp label, returns to be the protagonist on Italian tables and in an important OOH campaign created by Brand-Cross. read more

Egipt zwiększył eksport mrożonych truskawek do Polski, osiągając rekordowy poziom i zwiększając swoją pozycję na rynku europejskim, według informacji z EastFruit. W 2025 roku Polska importowała 62 200 ton egipskich mrożonych truskawek o wartości ponad 76 milionów dolarów. Oznacza to 2,2-krotny wzrost. read more

It's not just a simple berry, in fact. The small dark purple fruit that comes from North America is preparing to climb the ranks of the global market. read more

The 2026 season is starting with high fertilizer prices, an unstable energy market, and pressure to maximize the efficiency of every spent dollar. In such circumstances, the key is not so much increasing expenditures, but improving the utilization of the resources already applied. read more

At Maatschap Van Overbeke, a strawberry growing operation based in Waregem, Belgium, the season is approaching but has not yet begun. "We expect the first harvest in about ten days. The first fruits are starting to color, but we haven't started picking yet. Everything depends on the weather. read more

The start of the 2025 season on strawberry plantations has brought a number of challenges that may significantly impact the condition of the plants and the yield. As emphasized by Izabela Majewska-Dudek from Andermatt Polska, proper assessment of the plantation's condition and quick action are currently of key importance. read more

Not just the emergency of a campaign complicated by the weather, but the concrete strategies on which to build the future of the industry. This was the key point that emerged in the second part of the IFN Live dedicated to strawberries, which, after discussing the challenges in the first part, highlighted the solutions. read more

Egipt podwoił swoje eksport truskawek mrożonych do Polski, ustanawiając nowy rekord i umacniając swoją dominację na rynku europejskim, według EastFruit. W 2025 roku Polska importowała 62 200 ton egipskich truskawek mrożonych, o wartości ponad 70 milionów euro. Oznacza to wzrost o 2,2 raza. read more

The Ukrainian blueberry market is entering a new phase of development. Until recently, most growers operated independently, managing cultivation, harvesting, cooling, logistics, and sales. This model is now changing, with a shift toward centralized coordination, unified standards, and export… read more

Niedawna holenderska misja handlowa do Uzbekistanu otworzyła rzeczywisty dialog między producentami hortikultury z Uzbekistanu a holenderskimi firmami, skupiający się na technologii, lepszym materiale siewnym i gotowych do eksportu produkcji - mówi Furkat Alimukhamedov z Netherlands Fruit Solutions Uzbekistan. read more

Ocado Retail is starting the UK's main strawberry season nearly a month early with strawberries grown at the foot of the Malvern Hills, benefiting from spring sunlight. The online retailer will be selling 100% UK-grown early-season strawberries from the Berryworld brand when they become available for purchase next week. read more

The end of March is the time when strawberry growers in field cultivation start intensive activities related to preparing the plantation for the growing season. As emphasized by Magdalena Cieślak-Włodarczyk from Yara Poland, the decisions made at this stage are crucial. read more

Agnieszka Maziejuk, a sales specialist at the Polish fruit sorting machine manufacturer Green Sort, mentioned that there is a growing interest in blueberry sorting machines in the blueberry sector. She stated, "The blueberry market is expanding rapidly, prompting companies to invest in modern sorting technology." read more

In the conditions of rising costs of mineral fertilizers and limited availability of certain raw materials, biological solutions that improve the efficiency of nutrient utilization are becoming increasingly important. One direction is incorporating into the fertilization program. read more

Xinjiang is boosting its position as one of China's major winter blueberry production centers by focusing on large-scale greenhouse cultivation, developing cold chain infrastructure, and ensuring high-quality premium fruit. A new project in Moyu County, valued at RMB 660 million ($95.5 million), exemplifies the region's commitment to protected cultivation. read more

Sainsbury's has extended its long-term partnership model to 62 British berry farms by signing five new five-year contracts with Angus Soft Fruit, Chambers, Soft Fruits Direct, J.O. Sims, and Dyson Farming. By 2027, it is expected that over 2,500 British farms will be included in long-term contracts,… read more