Apple

The South Tyrolean consortium Vog, a top apple supplier located in the northeastern region of Italy, has unveiled a new strategic approach aimed at enhancing communication and engagement with consumers. read more

Visitors of the leading global fruit trade fair in Berlin voted for POMPUR, a brand of apples developed for a specific target group, and for the highly effective agricultural drone L50 Drone. read more

VIPha participated in Fruit Logistica in Berlin, confirming its role as an international player in the apple sector and the strategic importance of engaging with global customers and partners. The Consortium was present at the new Alto Adige stand. Fruit Logistica represents an important event for VIP. read more

W kategorii Świeżych Produktów, nagrodę otrzymała marka jabłek Pompur, rozwinięta przez inicjatywę hodowli Niederelbe. W kategorii Technologia, nagrodę otrzymał dron L50 od ABZ Innovation. Zwycięzców wybrali zwiedzający targi Fruit Logistica, którzy głosowali przez dwa dni. read more

In the competitive landscape of the fruit and vegetable department, where the competition for shopper's attention is increasingly fierce, the Consortium Vog has decided to change the rules of engagement. It's no longer just about selling a product, but about fielding a team to reach the. read more

A true innovator in the apple industry, Cosmic Crisp® has now entered a new phase of development in Europe. read more

Pushing for internationalization, of course. But without losing (in fact, strengthening) the connection with those who buy, experience, and share the apple: consumers, tourists, local communities. This is the trajectory that Melinda has put on the table in Berlin, outlining a strategy that looks beyond. read more

From consumer-oriented varietal innovation to precision technologies for agriculture: the Fruit Logistica Innovation Award 2026 recognizes the allergy-friendly Pompure apple and the L50 Drone by ABZ Innovation. read more

Australians apple and pear growers are going to benefit from a new national benchmarking initiative that aims to enhance industry profitability, efficiency, and long-term sustainability. read more

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Interpoma strengthens its role as the international reference platform for the apple industry and is gearing up for its 14th edition, scheduled to take place at Fiera Bolzano from November 25th to 27th, 2026. As the only international fair entirely dedicated to the world of apples, Interpoma continues the path it started. read more

After the results of recent years - which have seen it move away from traditional paths and establish itself as a game changer in the apple world - Cosmic Crisp® is entering a new, even more ambitious phase in Europe. Alongside the VOG and VIP Consortia, the first to introduce the variety to the continent, the read more

At Fruit Logistica 2026, Melindanon talked not only about apples, but about experiences and connections with seemingly distant worlds such as fashion, music, and wellness. The Trentino Consortium, present in Berlin alongside Trentino Marketing and the Autonomous Province of Trento, unveiled a strategy of read more

Tripura's pineapple production is showing great potential even before the season starts in May, according to Sukanta Paul from Sukanta Overseas, a fresh produce exporter in Northeast India. "We are known for our GI-tagged Queen variety, which is extremely sweet with a wonderful aroma and low acidity, weighing between 800g to 1.2kg." read more

Horticulture in Himachal Pradesh is no longer limited to apples and traditional fruits. With the active support of the state's Horticulture Department, floriculture is emerging as a promising avenue of self-employment, opening new economic opportunities for progressive farmers and young people. read more

Aerobotics has expanded its TrueFruit Grade technology to include apples and grapes, following its earlier deployment in citrus. The system is designed to provide growers with earlier insight into fruit size, color, and quality, supporting decisions across the growing season. TrueFruit Grade is aiming to revolutionize fruit farming by providing advanced data analysis for better decision-making. read more

Belgian consumers bought just under 40 kilograms of fresh fruit per capita last year, almost a quarter less than 20 years ago. At the beginning of this century, fruit purchases were still at 54 kilograms per person. In 2024, Belgians spent an average of 138 euros on fresh fruit. Due to an read more