Apple

Demand for T&G Global's premium Envy apples is increasing in important Asian markets, particularly in China, Vietnam, and Thailand, in anticipation of the Lunar New Year and Tet celebrations. read more

The New Zealand snack-sized apple brand Rockit has introduced a new premium gifting format exclusively available online and in over 60 Sam's Club stores, just in time for the upcoming Lunar New Year gifting season. read more

The Sassy™ harvest has begun in the Hawke's Bay and Nelson regions of New Zealand, as well as in Shepparton, Australia, and South Africa. Australia was the first to start harvesting, with the initial pick taking place on February 2nd. This has brought relief to local retailers after a challenging apple season last year. read more

The official ceremony welcoming the first shipment of Dutch apples in China took place over the weekend in Beijing, with the Tessa brand being the first to enter the market. read more

Australasian fresh produce supplier, Te Mata Exports, has started exporting its early-season A1 apple this month, with its first shipment to China being among the earliest from New Zealand this season. read more

The apple harvest for 2025 in the Lake Constance region is characterized by very good quality and stable quantities. With around 250,000 tons of dessert apples, almost a quarter of the national fruit production of 1.07 million tons comes from the second-largest growing region in Germany. read more

The Dutch growers' cooperative Royal FruitMasters, in collaboration with their Chinese distribution partner, is pleased to announce the introduction of the Tessa apple to the Chinese market. This launch represents a significant milestone as it marks the first official commercial debut of Dutch apples in China. read more

Po przybyciu pierwszego kontenera holenderskich jabłek Tessa do Pekinu, w ubiegły weekend odbyła się oficjalna ceremonia powitalna w obecności ambasady holenderskiej, FruitMasters, chińskiego importera i partnera handlowego. Ceremonia ta stanowi historyczny kamień milowy w read more

W Polsce wyeksportowano 34 503 ton jabłek na rynki spoza UE w styczniu 2026 roku, zgodnie z danymi PIORiN. Chociaż wolumen był niższy niż rekordowe 41 738 ton wysłane w grudniu 2025 roku, to był najmocniejszy wynik stycznia z ostatnich pięciu lat. Wolumeny eksportu w styczniu 2025 roku wynosiły read more

The New Zealand company T&G Global has announced that it has achieved another important legal victory, as a Chinese court has upheld its intellectual property rights for the apple variety Scilate, which is marketed under the Envy brand. read more

In the summer of last year, early pre-harvest forecasts indicated a larger apple crop compared to the previous season. As supply exceeded demand during the 2024/2025 season, the increase in production prompted many marketers and retailers to create aggressive fall promotional programs. read more

The national apple harvest for the 2025/2026 season was officially opened in Vacaria, in the state of Rio Grande do Sul, marking the start of a cycle characterized by a recovery in production volumes and consistent fruit quality. The opening took place in an orchard belonging to Rasip Agro. read more

Jean-Claude Müller, the president of the Lëtzebuerger Landesuebstbauveräin, Luxembourg's National Fruit Growers' Association, has dismissed allegations that apples are harmful to children's health. He emphasized that the pesticide residues found are minimal, regulated, and fall within safety standards. read more

W coraz bardziej zróżnicowanym i konkurencyjnym rynku jabłek, smak i klarowność oferty stają się kluczowymi czynnikami różnicującymi. Ten trend został zauważony przez Alice Giannola, kierownika projektu, dział marketingu w firmie Innatis Group. Zauważyła rosnące zapotrzebowanie konsumentów na… read more

From the Fruit Logistica 2026 stand to the catwalks of Milan Fashion Week: Pink Lady unveils its new positioning strategy. At the heart of it, an exclusive collaboration "Apple Crush" with the brand Gcds and a multisensory campaign that has led to an organic growth in volumes. read more

"'Under construction' is how Fruvo's bright red new apple was announced at Fruit Logistica last week," Martijn Vogelaar said. He is well aware that new apple varieties are being introduced at a rapid pace. "But we see this one as very promising because it is an apple that can be grown with minimal impact." read more

Pink Lady® further consolidates its brand strategy and announces a partnership with GCDS, an established Italian brand in the new luxury sector. The agreement gives rise to "Apple Crush", a special and contemporary project that fits into the brand's evolution path. read more