Kiwifruit

The kiwifruit company Zespri has shared additional information about its recent consumer marketing campaign in Asia, aiming to connect with a wider audience of health-conscious consumers in various markets in the region. read more

Last week at Macfrut, Star Fruits introduced its new rootstock for cultivating kiwis, potentially sparking a small revolution in a sector that had experienced little innovation recently. Before delving into the details, it's worthwhile to trace the history of kiwi cultivation in Europe to comprehend why. read more

A non-exclusive partnership agreement was signed last week at Macfrut between Sofruileg SA, chaired by François Lafitte, and Orbita Soc. of Lagnasco, Ortofruit Italia of Saluzzo, and the Lagnasco Group cooperative. "The contract covers the development of the new Haegum yellow kiwi variety. read more