Kiwifruit

"We wish for producers to use less plastic, provide a consistent taste, and offer smaller packaging units," says Sascha Fleischer from Edeka Mühlenkamp. "From customers, we hope they refrain from squeezing the fruits and pay attention to ripeness cues - this way, there will be less waste." read more

With the Greek kiwifruit harvest officially starting on 15 October, exporters are already sounding a note of caution. Frosty conditions during the spring ensured that Greek stone fruit suppliers experienced an especially challenging season in 2025, including the country's cherry growers, whose crops were particularly affected. read more

At a meeting in Rome attended by the Italian Minister of Agriculture Francesco Lollobrigida and the New Zealand Ambassador Jackie Frizelle, company representatives discussed technological advancements that promise a boost for a sector that is... read more

The season of green kiwi - or better of the Hayward variety, still today the undisputed protagonist of the sector - is ready to start in the Romagna areas. This is confirmed by Cristian Tozzi, agricultural entrepreneur and commercial manager of Tozzi Frutta in Forlì. read more

Dane zbierane przez satelity pomagają w szybkim zauważaniu pierwszych objawów problemów i przyspieszają działania mające na celu zwalczanie chorób w plantacjach kiwi Zespri we Włoszech, jak się okazuje. read more

"A combination of digital marketing, attention-grabbing packaging, and promotions is, in our opinion, the most effective," says Turgut Akkaya, Market Manager at Rewe Center. Additionally, tastings remain "a proven method to convince consumers of new varieties." read more

"Despite its sweetness and health benefits, the vast majority of consumers have never tasted a yellow kiwi. Have you ever considered that?" The numbers tell a surprising story," says Fabio Zanesco, CEO of the European KiKoKà Consortium, as he presented data. "In Italy, market penetration is read more

Indian kiwi importers are facing a turbulent season following the arrival of Chilean fruit, leading many to reconsider their plans due to market disruptions and changing sources of origin, according to Ajaz Raien, CEO of fresh produce importer Embrace Fresh. "The kiwi season was not very good for us because of" read more

Yesterday in Rome, in the presence of Italian and New Zealand institutional representatives, including the Ambassador of New Zealand to Italy H.E. Jackie Frizelle and the Minister of Agriculture, Food Sovereignty, and Forests Francesco Lollobrigida, Zespri brought together researchers and read more