Kiwifruit

With 160 tons of product sold, the 2023/24 harvest was the first test case for the green (but similar to yellow) Dulcis kiwi fruit. This variety was developed by the Forli-based company New Plant in collaboration with the Universities of Udine and Bologna, and is produced and commercialized. read more

The results coming from the Trentino area of Apofruit are very positive, with 25 Italian cooperative members associated with the production of apples and kiwis at the provincial level. In fact, the settlements for the 2023 campaign were recently concluded with promising numbers. read more

"Filipe Gomes, export manager for Portuguese fresh produce exporter Twinkle Green, stated that the weather in Portugal has been an unstable factor affecting the cultivation of kiwiberries. He mentioned, 'So far, the mini kiwi season has been characterized by ups and downs. In the north of Portugal, the weather...'." read more

Carlo Magni and Louise Beard from Forward Insight discuss with Chris White the most effective way to align future consumer preferences with the fresh fruits and vegetables they desire to consume. This strategy is successful in the kiwifruit and apple industries, among others. This combination of market knowledge and consumer insight is proving to be highly beneficial. read more