Melons

In optics trade marketing, the payoff 'non chiamatela anguria', coined for Perla Nera by the creatives of the Mediaset Group at the beginning of the journey, remains in my opinion unmatched and is perfectly suited to this commercial campaign; that's why I have proposed it as the title of the interview. read more

During the Mantuan Melon Symposium, we had the opportunity to meet and talk with companies belonging to the Mantuan Melon Consortium, established to meet a specific need: "To make consumers aware of a unique product, often unrecognized," says Mauro Aguzzi, president. read more

The marketing campaign for Dolce Passione watermelons will run until the last week of September or the first week of October. This is a lengthy campaign showcasing watermelons exclusively grown in Italy, which commenced in the first week of May. The aim is to mitigate fluctuations in the market. read more

Ceny hurtowe arbuzów w Polsce pozostają niezmienione od pierwszego tygodnia sierpnia, co wpisuje się w sezonowe wzorce. Zazwyczaj ceny zaczynają rosnąć pod koniec sierpnia lub na początku września, gdy podaż się kurczy. Wydaniem dla polskich plantatorów jest to, że ceny utknęły na znacznie niższym poziomie. read more

This year, seeing fields full of unsold watermelons was a real drama for the companies in the CoAPI Calabria. Consumption dropped by 60-70%, leaving a large part of the harvest to rot under the scorching sun. For many farmers, it breaks their heart to see what nature and read more

"It has been an excellent year so far: The hope is that September will bring suitable temperatures to end the season in the best possible way," reports Maurizio Carbonini, sales manager of OP Mantuafruit, as he comments on the June and July melon market. "However, we cannot complain even with." read more

Grocery prices are on the rise due to extended global heatwaves impacting agricultural output. Increased temperatures are impeding crop growth, affecting fruit, vegetable supply, and livestock production. In South Korea, watermelon prices have surged by 17.6%. read more

Harvested fruit and vegetable volumes increased in Bulgaria in 2024, according to Eurostat. The country harvested slightly more than 527,000 tons of vegetables, including melons, a 12% rise compared to 470,000 tons in 2023. Tomato output increased by 11% to 128,000 tons, while carrot production also saw a rise. read more

"We are currently running a promotional campaign for the green Piel de Sapo melon under the Il Nuragico brand, which will run throughout the month of September. In the meantime, we successfully completed the mini watermelon and Soledo melon campaigns on 18 August, with positive results." read more

According to Eurostat data on the 2024 harvests, Portugal was the third-largest tomato producer in the European Union, with 1.7 million tons. Italy was the top producer with six million tons, followed by Spain with 4.5 million tons. In total, the EU harvested 62.2 million tons of fresh vegetables, including melons. read more

Kampania arbuzowa z 2025 roku napotkała poważne wyzwania, zmuszając niektórych rolników do przerwania zbiorów i sprzedaży o ponad miesiąc wcześniej. Daniele Martucci, rolnik z Massafra (Taranto) w Apulii, to jeden z takich rolników. On już zakończył swoją kampanię, powołując się na trudną sytuację w... read more

The black August of watermelons is not just a catchy headline but also represents a dramatic reality for many producers, even experienced ones, attracted by a market that in recent years had brought a lot of satisfaction, thanks to the upward trend in prices. read more

In 2024, the EU harvested 62.2 million tons of fresh vegetables (including melons), a 6% increase from the 58.8 million tons harvested in 2023. Spain (14.8 million tons), Italy (13.9 million tons), and France (5.8 million tons) were the EU's top producers of fresh vegetables, together accounting for a significant portion. read more

This week, the first Brazilian melons for Carl Gottmann arrived at the port of Rotterdam. "With weekly arrivals of both watermelons and yellow melons, in several varieties, the season, which runs until week 10 of 2026, promises to be very good." "The outlook is excellent," says Patrick Walter. read more

After two overall positive months, the first half of August is challenging for two of the main summer fruits: watermelons and melons. Volumes are also decreasing for fruit overall, but unlike the others, the average price mix is dropping for watermelons and melons. read more

Los hogares españoles consumieron 663,5 millones de kilos de melón y sandía entre junio de 2024 y mayo de 2025, es decir, un 8,6% o 52,5 millones de kilos más que en el año anterior, según datos del panel de consumo alimentario del Ministerio de Agricultura, Pesca y Alimentación. El precio promedio de los melones read more

A recent and notable initiative in the fruit and vegetable industry demonstrates how innovative packaging and enthusiasm can revive market interest, even in times of economic downturn. One such example is the "Melons among the Stars" project, a special limited-edition series of star-themed melons created by Luca Dalzini. read more

Według wstępnych danych Komitetu Statystyki Narodowej, Uzbekistan wyprodukował 369 300 ton melonów i arbuzy między styczniem a czerwcem 2025 roku. Jest to wzrost o 8,3% w porównaniu do tego samego okresu w ubiegłym roku. Produkcja została podzielona między różne rodzaje producentów: read more

According to experts, the best melons in Spain are produced in the municipality of Xilxes, in the southern part of Castellón's coast. This is due to the saline properties of the area's marshland soil, favorable climate, and the artisan care they receive throughout the cultivation process. read more

Daemyung Farms Cooperation exports a variety of fresh produce, including strawberries, Shine Muscat grapes, pears, persimmons, apples, Korean melons (Chamoe), citrus fruits, and mushrooms. Recently, the Korean yellow melon known as 'Chamoe' has been approved for export to multiple countries. read more