Melons

The melon campaign is in full swing, and to understand how the 2025 season is going, we contacted Marco Spinetti, quality control and production manager at Top Melon, a leading company in the Umbrian fruit and vegetable sector. read more

Summer fruit sales are currently facing challenges. Pieter de Ruiter from 4Fruit Company in Ridderkerk commented, "On Friday, when the sun was shining, there was still some momentum in the market. But now that the weather forecast has turned more negative, things have quieted down considerably." read more

The Shopping Bag, the weekly information service created by BMTI and Italmercati, in collaboration with Non-Profit Consumerism, confirms its role as a guide for seasonal, mindful, and sustainable shopping by recommending the products to buy this week. read more

From July 22nd to 24th, Bayer will take part in the first Symposium of the Mantovano IGP Melon, an event that for the first time brings together the entire supply chain of melon and watermelon - from producers to technicians, buyers to GDO operators - in the experimental fields set up in Mantova. read more

The 2025 summer campaign has begun at Agro Mediterranea Distribuzione, a company specializing in supplying fruits and vegetables to large retailers. They offer a wide range of produce, including high-quality melon and watermelon products. Andrea Manca, a partner in the company, is leading the campaign. read more

This represents 27.17% more volume and 12.58% more value than in the same period of the previous year. This is reported by reefertrends, citing data from the national fruit association Abrafrutas. The exports were led by melons (118,000 t, +19.74%), lemons (106,600 t, +18.71%), mangoes... read more

The marketing of summer fruits such as strawberries and watermelons is still in full swing. "Watermelons are currently being supplied to us from Italy, Spain, and Turkey, and are being very well-received. I would describe the price differences between the individual countries of origin as... read more

The Moroccan watermelon campaign is ongoing with harvests in the Loukkos region being the latest to reach the market. In the Laaouamra region, near Larache on the North Atlantic coast, the campaign is characterized by stability, improved prices, and no reported phytosanitary issues. read more

Watermelon, known for its hydrating properties and low calorie content, is recommended by Syngenta expert Pál Lacházi for its advantages in high-temperature conditions. Varieties like Mirto and Rubin, which are particularly juicy, are favored by practitioners in greenhouse settings. read more

From July 22nd to 24th, Mantova will host the first Symposium of the "Melone Mantovano IGP" (Protected Geographical Indication Melon), an event that will bring together the entire melon supply chain for the first time. The event, organized by the Consortium for Valorization and Protection in collaboration with five major seed companies, will take place in Mantova. read more

Ireland: M&S 'Farm to Foodhall' campaign continues with tomato farmers in Co. Dublin. M&S announced: "M&S Food is delighted to launch the next stage of its 'Farm to Foodhall' initiative, showcasing our firm dedication to sourcing fresh, premium Irish produce directly from devoted local farmers." read more

From July 22nd to 24th, 2025, the area of the province of Mantova will host the First Symposium of the Mantovano Melon PGI, a key event for the entire melon supply chain, with the participation of Italian and European producers, distributors, technicians, and retailers. Rijk Zwaan Italia will also be present at the event. read more

In the first week of July, the fruit and vegetable department Lcc recorded a slight increase in sales value, while volumes are declining and the average mix price continues to rise as registered last week. Among the main categories of summer fruits, watermelons are showing an increase. read more

The shortage of produce caused by heavy rains and low spring temperatures in Murcia and Seville led to the melon and watermelon season ending with reasonable prices. However, the situation changed significantly with the start of the season in La Mancha. Despite the reduced production of melons and watermelons in the area, prices rose sharply. read more

After reaching peaks of €1.50 per kg in June, coinciding with the first open-field harvesting operations and high temperatures, the watermelon market has now somewhat stabilized, with prices ranging between €0.40 and €0.50 per kg, which are still satisfactory. The downside, however, is the yields, which are... read more

M&S is once again highlighting melons as the main attraction in its Melon Mania promotion. read more

In particular, berries, watermelons, pineapples, grapes, and bananas were mentioned. Overall, fruit sales increased by almost 10% in just three weeks. In response to the high temperatures, Tesco significantly increased its stockpiling of fruits. The company stated that they worked closely to accommodate the demand. read more

The European watermelon campaign is now well into its second half. "The Moroccan season was very long this year, with the last deliveries arriving here in week 28. Otherwise, there are currently plenty of watermelons from Turkey, Italy, Spain, and Greece. Due to the heat, demand was also read more

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Even in the 2025 campaign, HM.Clause confirms its leading role in the yellow melon segment, thanks to a strong varietal proposal built around tradition, innovation, and genetic evolution. Among the highlights is Atos F1, a variety that has stood out for. read more