Strawberries

Fresón de Palos, Europe's leading strawberry producer, has partnered with Disney to launch a new line of packs featuring the iconic Marvel superheroes. read more

In mid-March, we are visiting the farm of Dawid and Julia Janiak near Kalisz. They grow strawberries of everbearing varieties. The farm is also a representative of the Italian company Mattivi Group in Poland, which is the owner of, among other things. read more

According to the weather forecast, rain will continue in the Spanish province of Huelva after a brief break during the weekend, following two long weeks of continuous rainfall that have put many strawberry producers in a difficult situation. In fact, the supply has decreased considerably as a result. read more

The Red Label strawberry from Lot-et-Garonne launched its campaign at the 2025 Paris International Agricultural Show, accompanied by a chosen ambassador, pastry chef Noémie Honiat, a finalist from Top Chef. Production saw an increase in 2024, with 557 tons of Red Label strawberries being produced by 100. read more

The asparagus and broad bean campaigns are in full swing. Strawberry production continues at a brisk pace in Southern Italy, with a noticeable improvement in quality. Quantities of agretti are increasing. The quality of artichokes is very good thanks to the favorable climate in Southern Italy. read more

March marks the arrival of spring and, among all the products of this season, strawberries are the emblem par excellence. From late February to early March, supermarkets dedicate a large display space to this category, often in prominent positions. read more

The Civil Guard dismantled a clandestine warehouse in the province of Huelva that was dedicated to the illegal packaging and distribution of strawberries. The establishment, which was not registered for handling, transporting, or storing food, used products of unaccredited origin. read more

Coöperatie Hoogstraten is pleased to announce the 5th edition of the International Strawberry Congress, which will take place on September 17, 18, and 19, 2025 at The Flanders Meeting & Convention Centre Antwerp, Belgium. This congress will feature a blend of commercial strategy and scientific research. read more

This congress offers a unique combination of commercial strategy and scientific research. The congress aims to provide a platform for networking and exchanging information on research, cultivation, and commercialization of strawberries for the fresh market. read more

To strengthen the positioning of the premium strawberry Rossetta, Nova Siri Genetics (Nsg) is launching a new promotional communication platform: the goal is to build a strong brand identity and increase its visibility in the domestic market. Wide commercial availability, starting from the end. read more

Nova Siri Genetics (NSG), a leading company in research and development of new strawberry varieties, has successfully introduced Rossetta®, a premium strawberry variety that is quickly gaining popularity in the domestic market due to its high quality and wide commercial availability, starting from late. read more

On March 12, Planasa held its first Meet & Greet Field Day at its R&D center in Cartaya, in the Spanish province of Huelva. Visitors from all continents attended to learn about the breeder's commercial strawberry, blueberry, raspberry, and blackberry varieties, as well as the advanced techniques used. read more

The "Day of the German Blueberry" aims to draw attention to German blueberry production and leverage the growing interest in this "superfruit." Under the motto "Snack yourself happy!" numerous activities are organized around July 7th. read more

In the last ten years, the consumer price of strawberries has surged by 70%, but consumption, at least in the Hypermarket and Supermarket channel, has not been affected, remaining stable. On the contrary, in the last five years, there has been a sharp decrease in volumes in the traditional retail sector. read more

The season for tunnel farming has already started in Poland. However, it's worth getting to know the farm of Cornelius Gerbert located in the North Rhine-Westphalia region near Münster in Germany. He has been growing strawberries there for 35 years. Initially, it was only plantations. read more

Berries production in Greece has been growing steadily over the past five years, with an increasing number of farmers choosing to cultivate these crops. "Up until 12-13 years ago, Greece primarily focused on growing strawberries as the main type of berry. However, a few growers began to explore other varieties of berries during that time. read more

California Berry Cultivars, LLC (CBC) has announced the commercial release of two new strawberry varieties: Castaic and Alhambra. These varieties, along with CBC's existing Adelanto, Belvedere, and Alturas varieties, form a comprehensive portfolio that addresses important production challenges. read more

From field management to defense against some insects, primarily Drosophila Suzukii and the strawberry antonomo. These are the topics at the center of the 11th technical day for small fruit growers that took place yesterday in Pergine Valsugana, at the peripheral headquarters of the Fondazione Mach. read more

The new campaign for fresh peas is underway, with increasing volumes of asparagus and especially broad beans. There is a growing demand for strawberries, with the entry of Inspire di Matera. Full production and abundant quantities for cabbage, a good moment for the. read more

The strawberry contact group, composed of France, Italy, Portugal, and Spain, met on March 5 and 6 in Policoro, Italy, and highlighted that one of the main challenges EU farms are encountering is the diminishing availability of effective active substances and appropriate phytosanitary tools for combating. read more