Strawberries

During the first decade of the current century, Poland was the leading exporter of frozen strawberries. In the years 2011-2012, China emerged as a prominent player, and in the period of 2015-2016, Mexico held the largest market share. In 2018, Poland regained its position on the podium. read more

After the feast of the Immaculate Conception, we are approaching the Christmas holidays, which until last week did not seem to have much impact on sales. The scenario does not appear to have changed in the week that is about to end, as explained by. read more

Altogether 110 participants took the opportunity to inform themselves on-site or online, ask questions, and actively participate in discussions. Dr. Hans Schipper from the Karlsruhe Institute of Technology (KIT), head of the Southern German Climate Office, was present. read more

The Fraise de Plougastel association was established in 1998 and currently represents the 32 producers of this renowned French strawberry from the Finistère department. These producers cultivate the strawberries in various methods including hanging gardens, open-ground, conventional, and organic. Isabelle Lepage, the co-president of the association, provides an update on the advancements. read more

Slowly but surely, the strawberry market is starting to pick up, and during our visits to the fruit and vegetable departments of large retailers, we noticed products with enviable aesthetic characteristics that were not even betrayed by the taste: in short, if the morning is good, it shows from the beginning. read more

A family-owned farming business, Australian Strawberry Distributors, has been working with Woolworths since 1974 and was recently named Woolworths Fruit and Veg Trade Partner of the Year. Woolworths hosted its annual awards ceremony last week to celebrate the achievements and contributions of its various trade partners. read more

ICB Pharma presented a new catalog with previews of new products for the year 2025 during the event. Among them is the plant growth stimulator Alatis, which intensifies photosynthesis processes and foliar fertilizers. Another one is TriaBor, which provides boron and triacontanol. read more

The strawberry planting season in Morocco started late this year, but the weather conditions have led to an earlier-than-expected harvest. Amine Bennani, president of the Moroccan Association of Soft Fruit Producers, stated: "We have had warm temperatures recently, and all the plants, whether planted late or early, are now maturing." read more

The major "evil" plaguing agriculture, especially in southern regions, is drought. This is why the agricultural world is mobilizing to find solutions that limit water consumption. Among these, we find intermittent irrigation, which is used in the cultivation of strawberries. read more

Fatih Toger, owner of the Turkish strawberry producer Trida Global Co, stated that this year's Turkish strawberry season has seen an increase in production. He mentioned, "It has been about a month since we started the strawberry season, and the Turkish season is about to gain momentum. So far, everything is fine, the." read more

The cultivation area for strawberries is 6,432 hectares (+2%). However, this growth has been accompanied by challenges, such as the issue of soil disinfection in nurseries, which has led to high plant mortality after the initial planting. Therefore, read more

Huelva's first extra-early blueberries of the 2024/2025 season are already entering the markets. The supply of this exclusive variety is still limited but is gaining ground against the dominant supply from the southern hemisphere. Simultaneously, the first batches of potted strawberries are also... read more

Fifteen years ago, Wim de Weert left behind the Dutch horticultural landscape and moved to the sunny Algarve region in Portugal. What started as a consulting position evolved into a successful venture in the strawberry industry. His company, Rei de Morangos, now provides top-quality winter strawberries to the European market. Basking in the Portuguese sun, Wim has flourished in his new business endeavor. read more

Freshuelva, the Association of Strawberry Producers and Exporters of Huelva, has announced its area estimate for the 2025 season, noting a 4% overall increase in the area dedicated to berry cultivation compared to the previous year. This growth is attributed to the resurgence in raspberry cultivation. read more

Freshuelva, the Association of Producers and Exporters of Strawberries in Huelva, expects berry acreage in the region to grow by 4 percent in 2025. The increase is attributed to the recovery in raspberry plantations and the consolidation of blackberry and blueberry crops, along with a. read more

Freshuelva, the Association of Producers and Exporters of the Strawberry from Huelva, has published the planted area estimates for the 2025 campaign, highlighting a 4% overall increase in the area

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12th Strawberry Conference Program read more

Wilco van den Berg comments on LinkedIn that France's main import period for cherries and strawberries does not fall in the winter anyway, citing Eurostat: According to Eurostat, France imported 8,000 tons of cherries throughout the year 2023, with 85% of that occurring between May and July. read more

Niderland's largest fruit grower cooperative, Fruitmasters, has introduced Sonrosa, a new brand identity for what they describe as a "hybrid strawberry of the future". read more

Sonrosa® is not just a new variety, but the beginning of a revolution. Yesterday, FruitMasters and Limgroup unveiled a pioneering innovation in strawberries that offers substantial advantages for farming, commerce, retail, consumers, and the environment. According to Vincent Deenen, read more