Strawberries

The Spanish strawberry season is in full swing at MG Fruit in the Netherlands. "Strawberries have been one of our range's staple products since we started. I'm a pioneer in the country and, in the 1980s, was one of the first to import these summer jewels from Huelva," says Miguel Gonzalez. read more

Fruit Today magazine spoke to the manager of Freshuelva, Rafael Domínguez, to find out what will influence the development of the current season. read more

A very cold morning (yesterday, ed.) at the Rimini Agri-Food Centre, also characterised by a low turnout at the market and little trading. There was a drop in demand for strawberries, resulting in lower quotations, while for kiwifruit, medium-high quotations were maintained,
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There's currently more strawberry demand than supply. At Coöperatie Hoogstraten, this winter's area of lit cultivation returned to pre-crisis levels, even expanding slightly. Prices stayed good until the end of the year but have since dropped significantly. "This winter, our lit cultivation
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Many produce items, like strawberries, blueberries, raspberries, etc. can’t be washed and are packed in the field. “This poses a high degree of risk to product safety,” says Helmut Leili with Flavour Shield. “After years of extensive and commercial testing, we have developed a system
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In fact, it is the area in Europe where its activity is growing the most, after reaching 50 million plants of the strawberry varieties grown by the producing companies in the current 2023-2024 season. read more

The strawberry sector is facing significant changes, and a crucial part of this transformation will occur at the beginning of the supply chain. This was one of the major topics discussed at the Strawberry Day and the International Soft Fruit Conference in Den Bosch earlier this month. One of
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Interfresa, the Interprofessional Association of the Andalusian Strawberry, has presented the report 'Water in soft fruit agriculture in the province of Huelva'. This study analyses the current situation of the sector, details the prospects for improvement in water management and provides guidelines on how to improve the
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In November 2023, Sakata Seed Corporation started the activity to commercialise F1 seed strawberry varieties suitable for greenhouse cultivation. read more

The GearStation, Dutch company Gearbox's smart workstation, already evaluates tomatoes, cucumbers, bell peppers, grapes, and cut flowers like roses, gerberas, chrysanthemums, lilies, and tulips. Now, the 100% quality control of soft and stone fruits has been added. That includes strawberries,
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While the shortage of labor continues to pose an increasingly significant challenge, the ongoing drought, which is affecting nearly the entire country, is truly putting Huelva's berry sector on the ropes. In fact, it might be necessary to take drastic measures this very season, coinciding with
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The delay in the strawberry planting in Huelva and the impact of dry weather have resulted in lower than usual volumes in December and the first half of January, but the supply is gradually increasing as Valentine's Day approaches. read more

Saad Moussa, supervisor of Egypt’s Central Administration of Plant Quarantine (CAPQ), clarified that Saudi Arabia's recent ban on strawberry imports is not exclusive to Egypt. The decision, outlined in an official letter to Egypt, encompasses a temporary suspension of strawberry imports from
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The new strawberry variety, Jack, was introduced for the first time at the Strawberry and Asparagus Fair expoSE 2023 in Karlsruhe. "Jack is a competitor to the Malling Centenary, which is a very important variety for the UK. We hope to gain a significant market share there," says PD Dr. Klaus
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“Valentine’s Day can’t come fast enough.” So says David Nelley of The Fresh Connection about the outlook on the strawberry market which is starting to improve. read more

Could California be picking strawberries early this year? The state has seen some mild weather recently with very few cold mornings though it’s also had a fair amount of rain. “Overall it’s been a very mild winter,” says Steve Johnston of G.W. Palmer & Co. Inc. read more

The Summer Berry Company (TSBC) is challenging the official British berry season by preparing to offer its customers a year-round supply of strawberries sustainably produced in the south of England. read more

“Nearly 85 departments will be taking action,” according to FNSEA president read more

The strawberry campaign in Huelva is breathing a sigh of relief after a difficult month of December. The low temperatures that have been experienced over the last few days have favoured a quality harvest, but have inflated prices at origin, although this has not compromised the
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The Summer Berry Company (TSBC) is challenging the official British berry season by preparing to offer its customers with a year-round supply of strawberries sustainably produced in the south of England. read more