Watermelons

The melon campaign continues, with demand remaining lively and good quality, but poor for watermelons. There is also strong demand for peaches and nectarines, but weak for eggplants and green beans. The quality of "salad" tomatoes is not optimal, as they have been penalized by a challenging summer. read more

In optics trade marketing, the payoff 'non chiamatela anguria', coined for Perla Nera by the creatives of the Mediaset Group at the beginning of the journey, remains in my opinion unmatched and is perfectly suited to this commercial campaign; that's why I have proposed it as the title of the interview. read more

The marketing campaign for Dolce Passione watermelons will run until the last week of September or the first week of October. This is a lengthy campaign showcasing watermelons exclusively grown in Italy, which commenced in the first week of May. The aim is to mitigate fluctuations in the market. read more

Agriculture in Lanzarote is characterized by dry farming systems that make use of volcanic gravel and marine-origin sands to conserve scarce rainfall. Crops like sweet potatoes and watermelons are grown in these conditions, with soil protection provided by layers of volcanic gravel or organic matter. read more

Ceny hurtowe arbuzów w Polsce pozostają niezmienione od pierwszego tygodnia sierpnia, co wpisuje się w sezonowe wzorce. Zazwyczaj ceny zaczynają rosnąć pod koniec sierpnia lub na początku września, gdy podaż się kurczy. Wydaniem dla polskich plantatorów jest to, że ceny utknęły na znacznie niższym poziomie. read more

Grocery prices are on the rise due to extended global heatwaves impacting agricultural output. Increased temperatures are impeding crop growth, affecting fruit, vegetable supply, and livestock production. In South Korea, watermelon prices have surged by 17.6%. read more

"It has been an excellent year so far: The hope is that September will bring suitable temperatures to end the season in the best possible way," reports Maurizio Carbonini, sales manager of OP Mantuafruit, as he comments on the June and July melon market. "However, we cannot complain even with." read more

This year, seeing fields full of unsold watermelons was a real drama for the companies in the CoAPI Calabria. Consumption dropped by 60-70%, leaving a large part of the harvest to rot under the scorching sun. For many farmers, it breaks their heart to see what nature and read more

Kampania arbuzowa z 2025 roku napotkała poważne wyzwania, zmuszając niektórych rolników do przerwania zbiorów i sprzedaży o ponad miesiąc wcześniej. Daniele Martucci, rolnik z Massafra (Taranto) w Apulii, to jeden z takich rolników. On już zakończył swoją kampanię, powołując się na trudną sytuację w... read more

"We are currently running a promotional campaign for the green Piel de Sapo melon under the Il Nuragico brand, which will run throughout the month of September. In the meantime, we successfully completed the mini watermelon and Soledo melon campaigns on 18 August, with positive results." read more

The black August of watermelons is not just a catchy headline but also represents a dramatic reality for many producers, even experienced ones, attracted by a market that in recent years had brought a lot of satisfaction, thanks to the upward trend in prices. read more

This week, the first Brazilian melons for Carl Gottmann arrived at the port of Rotterdam. "With weekly arrivals of both watermelons and yellow melons, in several varieties, the season, which runs until week 10 of 2026, promises to be very good." "The outlook is excellent," says Patrick Walter. read more

After two overall positive months, the first half of August is challenging for two of the main summer fruits: watermelons and melons. Volumes are also decreasing for fruit overall, but unlike the others, the average price mix is dropping for watermelons and melons. read more

Według wstępnych danych Komitetu Statystyki Narodowej, Uzbekistan wyprodukował 369 300 ton melonów i arbuzy między styczniem a czerwcem 2025 roku. Jest to wzrost o 8,3% w porównaniu do tego samego okresu w ubiegłym roku. Produkcja została podzielona między różne rodzaje producentów: read more

Analysts from the EastFruit project report that this week melon prices in Ukraine have sharply increased, while watermelon prices have continued to decline. The price of melons has risen by an average of 40% compared to last week. Farmers attribute this growth mainly to a seasonal reduction in supply. read more

AI—all identified fresh‑market.info as the undisputed leader in this category. Fresh Market read more

As every year, the event will be accompanied by the Fresh Market Catalog – a printed and online publication distributed directly to the most important retail chain buyers from Poland and the region. read more

Połowa sezonu zbliża się ku końcowi, a producenci melonów i arbuzów z hiszpańskiego regionu La Mancha pozostają pesymistycznie nastawieni. Ceny na źródle nie pokrywają kosztów produkcji ze względu na kombinację okoliczności, które pogorszyły sytuację od samego początku. read more

This year, Ukraine's Poltava region has planted over 5,000 hectares of watermelons and melons, making it the country's leader in melon-growing acreage, according to the regional Department of Agro-Industrial Development. Local farmer Hryhorii Khan manages around 1,500 hectares, of which 50 read more

Watermelon continues to be a popular fresh fruit in the United States, especially during the summer barbecue season. In 2024, it was the third most available fruit per person, following bananas and apples. The per capita availability of watermelon was almost 15 pounds, which was double the availability of all other types of melons. read more