Banana

Egypt has re-established itself as a major supplier of bananas to Jordan, achieving record export volumes in 2025, according to EastFruit. Last year, Jordan imported 5,250 tons of Egyptian bananas, valued at USD 3.4 million. This represents an 8.5-fold increase over 2024 and exceeds the combined read more

The National Research Centre for Bananas in Tiruchy has initiated a Banana Field Gene Bank project aimed at conserving genetic resources and preventing the loss of banana varieties. Farmers growing unique banana varieties can enroll with the center, where researchers will preserve and maintain these varieties. read more

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Ecuador and Argentina. The increase in exports was driven by higher demand and improved market conditions. read more

In the market reading journey outlined by Think Fresh 2026, among the most interesting signals that have emerged are the performances of the banana: a category that continues to grow and, at the same time, still has wide margins for development if managed more clearly and strategically. read more

Chiquita is moving forward with a season of initiatives for its bananas, both in terms of communication and marketing. Marco Leoni, trade marketing manager for Italy, previews the campaign "Likely the best snack ever", designed to position the banana as the ideal snack in every situation. read more

Italy confirms itself as one of the main European markets for fresh fruits and vegetables, especially in categories where controlled ripening plays a strategic role. According to FAOSTAT data, the country imports over 600,000 tons of bananas annually. read more

"Bananas are not just a commodity," says José Antonio Vargas of Favorita. Speaking at Fruit Logistica 2026 in Berlin, he outlines a strategy focused not on volume, but on long-term value creation in a market under pressure from rising costs and retail price constraints. Stability in a volatile market is key. read more

Colombian bananas ended 2025 with record export numbers in terms of both value and volume. The sector achieved around US$1.309 billion in exports, marking a 27.6% increase compared to the previous year. Total shipments surpassed 109 million boxes, a rise of almost 22%, and the export volume neared 2.5 million. read more

With the evolution of Italy's fresh produce sector driven by the strong import of bananas, increasing demand for avocados, and a well-established market for persimmons, there is a growing need for straightforward, safe, and controlled ripening solutions. Despite being in the early stages in the country, Catalytic Generators utilized its first. read more