Strawberries

After several pilot projects with strawberries, raspberries, and blueberries, Agroscope is expanding its research activities to fruit trees. The scientists are observing the growth of the plants, the yield and quality of the fruits growing under the Agri-PV system, as well as the impacts. read more

Greenhouse technology specialist Kubo has recently constructed two large-scale production facilities for strawberries, one in Canada and the other in Saudi Arabia. The company is further advancing its semi-closed model Ultra-Clima, incorporating an emission-free CO₂ dosing strategy. read more

Despite the European strawberry market being worth around 2.7 billion euros, there has been a 13% decrease in production over the last decade, with cultivated areas dropping to 74,000 hectares. Spain and the Benelux countries remain the main production hubs, while... read more

Od 17 do 20 września odbył się Międzynarodowy Kongres Truskawkowy 2025 w Antwerpii. Cały sektor truskawkowy, począwszy od badań, poprzez marketing i handel, zgromadził się w flamandzkim mieście w ciągu tych dni, aby omówić wyzwania, możliwości i trendy. Pod hasłem "Łączenie kropek" read more

Although it is a high-quality market with a volume of 2.7 billion euros, European strawberry production has declined by 13% over the past ten years, and the cultivation area has shrunk to 74,000 ha. Spain and the Benelux countries remain strong players in this market. read more

Freshfel Europe's general delegate Philippe Binard spoke at the International Strawberry Conference (ISC) 2025 in Antwerp this week, providing a comprehensive analysis of the European and global strawberry market. read more

A robot that does not stop in front of foliage and can accurately distinguish ripe strawberries: this is the innovation coming from Washington State University (WSU), where a team of researchers has developed a prototype capable of harvesting fruit hidden among the leaves. The system - is read more

On September 17th, the Mazurkas Conference Center in Warsaw will host the 19th edition of Fresh Market, the most important B2B event for the fresh fruit and vegetable sector in Central and Eastern Europe. read more

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A new collaboration between New Zealand and Saudi Arabian strawberry companies has been formalized as one of five partnerships during a New Zealand government trade visit to Riyadh. read more

We are excited to announce that Auchan Poland, one of the leading hypermarket chains in Central Europe, will be joining us at Fresh Market 2025! read more

Planasa has named Ronnie Kersten as the Business Development Director for Northern Europe, starting in October 2025. Kersten brings over 20 years of experience in the berry industry, specializing in blueberries and strawberries. He has previously held positions at Legro, Fall Creek Farm &... read more

​Fresh Market 2025 will host a large delegation of twenty Turkish companies exporting fresh fruits and vegetables, representing diverse segments of the country’s dynamically growing sector. read more

On November 26-27, 2025, the second edition of a unique event dedicated to producers, advisors, and all enthusiasts of berry cultivation will take place - Berry Forum 2025 - 2nd International Strawberry-Raspberry Conference. These are two intense days filled with... read more