Strawberries

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Wholesale fruit prices in the UK have shown mixed movement this week. Strawberries saw a sharp increase, while asparagus declined. Apple prices remained relatively stable for most varieties. In the case of Bramley's seedling apples, the average price was £1.21 per kg, down from £1.29, representing a decrease of £0.08. read more

Strawberry plantations in the 2026 season mostly remain covered with agrotextile, which continues to be the primary method of protecting plants from spring temperature drops. However, this year's conditions clearly demonstrate that in case of strong and prolonged frosts. read more

The second edition of Fragola Expo Basilicata ends with an exceptional outcome. For two days, Piazza Segni and Piazza Aldo Moro in Policoro were the bustling heart of a sector that represents the productive excellence of the region, welcoming thousands of visitors from read more

The strawberry season is in full swing in the Verona area, with a scenario characterized by strong contrasts: on one hand, the mild climate ensures excellent and abundant fruit, but on the other, market dynamics are putting a strain on the economic resilience of local farms. read more

Together with the partners of this year's Strawberry Inspirations project, we have prepared various scenarios to support plants before and after frost. It will be important to strengthen the plants especially after periods of cold and support their regeneration.

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Mahabaleshwar has long been associated with strawberries in India, but the cultivation here has traditionally depended on conventional soil-based methods. Berry Fresh Agrotech is changing that. "We have established a modern, substrate-based protected cultivation facility that combines the region's natural… read more

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British-grown strawberries that have been ripened by warm and sunny weather are now available in supermarkets. Tesco is one of the first retailers to offer these seasonal fruits, with punnets now being sold in stores across Surrey, Kent, Herefordshire, and certain parts of London. read more

Rynek truskawek w Holandii rośnie. Konsumenci poniżej 39 roku życia w Niderlandach kupili o 6% więcej truskawek w 2025 roku niż rok wcześniej. Jednocześnie całkowita produkcja truskawek w Holandii wzrosła do 91 milionów kilogramów. Więcej informacji na ten temat można znaleźć w karcie informacyjnej dotyczącej truskawek z... read more

Sébastien Delpech grows strawberries, plums, table grapes, kiwis, and a wide range of vegetables, including green and white asparagus, exclusively organically in Sistels, near Agen. "We started harvesting green asparagus - which accounts for ¾ of our asparagus production - a good month ago. read more

Thanks to the improvement in weather conditions, the fruit and vegetable sector is experiencing a significant increase in available quantities, bringing a breath of freshness and affordability to wholesale markets. This week, La Borsa della Spesa, the weekly service of BMTI, ... read more

The strawberry harvest in the Ortenau district is now picking up speed. The first local strawberries were harvested as early as April 10 in heated tunnels, followed by crops from unheated tunnels just under a week later. Jörg Huber, a strawberry grower and owner of the farm, is actively involved in the process. read more

The strawberry season in Germany in 2026 started earlier than usual, although its course varies significantly by region. According to reports from German advisors presented during the Tunnel Day held on April 23 at the Experimental Center. read more

The Dutch association GroentenFruit Huis reports that the demand for strawberries among younger consumers increased by 6 percent in 2025, while the Netherlands' own crop grew to around 91,000 tonnes. read more

Georgia's strawberry trade experienced a decrease in volume during the first quarter of 2026, as reported by GeoStat. From January to March, imports amounted to 504 tons, with a total value of US$727,400. This is a decline from the 646 tons valued at US$913,000 imported during the same period in 2025. Despite the decrease in volume, the average import read more

The Czerwińsk nad Wisłą region has been one of the most important areas for early ground strawberry production in Poland for years. It is here, thanks to the use of covers such as perforated foil and agricultural fabric, that growers achieve some of the earliest harvests. read more

Nova Siri Genetics (NSG) participation in Macfrut, held in Rimini from April 21st to 23rd, has concluded, confirming the Italian breeding company as an international reference point in the varietal innovation of strawberries and berries. read more

After a slight rain earlier this week in California, strawberry growers are hoping to overcome it and have a more consistent supply of high-quality strawberries. Currently, almost all strawberries come from California, where the ongoing minor rains are causing problems for growers. "In ranches with..." read more

The fourth year in a row, Co-op will be the first UK retailer to transition to selling only 100% British strawberries, sourced exclusively from UK farms. The homegrown fresh berries will be available in stores this week, just in time for St George's Day. The British strawberry season typically runs from read more