Strawberries

At the beginning of week 21, the first strawberries and raspberries from Swiss cultivation were ready for harvesting and selling. "We are entering the new raspberry season with great optimism and are very pleased with the yields and quality so far. However, for strawberries, we are experiencing some challenges... read more

The province of Huelva has become the fastest growing area in Europe for Nova Siri Genetics (NSG) during this 2023-2024 campaign, after reaching 50 million plants of cultivated strawberry varieties; a significant achievement for this company. read more

The price of strawberries continues to rise during the 2023/2024 production campaign, reaching an average value of 1.57 € per kilogram in early May, by which time it is estimated that over 93% of the estimated volume of product has been marketed. According to the latest data. read more

Domestic fruits clearly dominated the market, with their presence expanding even further. On the other hand, the competition from Greek, Dutch, and Belgian batches was minimal. Deliveries from Italy, Spain, and Poland were mostly complementary and did not play a significant role. read more

In cooperation with its long-standing partner Frutania, the variety is exclusively grown in German fields, according to the company. "With 'ALDIna', we are achieving another interim goal as part of our mission 'Good for all.' On the one hand, the strawberry is grown ... read more

Exports of blueberries in particular broke the record set in 2021, reaching almost 27,000 tons. Raspberry exports also continued their upward trend, reaching 22,000 tons this year. Fresh blackberries set a record with over 900 tons. While strawberry exports fell, read more

GoMicro has announced the successful completion of beta trials for its revolutionary AI-powered strawberry assessment technology with one of the world's largest supermarket chains. This cutting-edge innovation is poised to revolutionize the way strawberries, a popular yet perishable fruit, are. read more

At present, the European market for frozen strawberries is largely dominated by Egyptian suppliers. However, cultivation and freezing of these berries continue within Europe. The team at EastFruit has conducted an analysis of the latest market trends to determine whether... read more

El Pinar, a reference nursery in the entire Mediterranean region, is currently in the midst of the plant multiplication phase, in a campaign aimed at increasing the volume marketed by over 15% compared to the previous year (more than 250 million plants). read more

Truskawki w Rosji zanotowały wzrost cen o 20% i teraz kosztują 6,15 euro za kilogram i więcej. Ten wzrost kosztów jest częścią szerszego trendu rosnących cen owoców i jagód w całym kraju. Zarówno świeże, jak i konserwowe owoce, w tym truskawki, wiśnie, morele i brzoskwinie, podlegają podwyżkom cen. read more

Italian organic brand Almaverde Bio has introduced a new organic strawberry variety exclusively grown in Romagna. Named Elodì, this variety was developed by the Newplant Group and the research organization CREA. It will be marketed under the Almaverde Bio brand by Canova, a company within the Apofruit Group that specializes in fresh organic fruit. read more

The market for organically and conventionally grown strawberries is gradually and steadily growing across Europe. Recent prospective analyses published in the study "Strawberry Global Market Overview 2024-2027" indicate a growth in the strawberry market, driven primarily by read more

El Pinar, based in Segovia, is expanding its nursery area to meet the increasing demand for its strawberry varieties. The company anticipates a 15 percent growth in sales this year, reaching 250 million plants. This expansion will necessitate a 12 percent increase in its nursery cultivation area in Spain, Romania, and, for the. read more

The University of California, Davis has announced that it will be ending all strawberry licensing agreements with Eurosemillas after the Spanish company failed to fulfill its obligations. read more

Europe: Consumer confidence in the food sector is alarmingly declining. European consumers have decreasing trust in major players in the food industry, including farmers, manufacturers, retailers, restaurants, and authorities. Among these, authorities are the least trusted, with the food industry closely following suit. read more

Almaverde Bio, an Italian organic brand, has introduced the "Elodì" strawberry, exclusively grown in Romagna. This strawberry is the outcome of research conducted by the Newplant Group in collaboration with CREA of Forlì. The aim was to develop a product that is not only delicious and fragrant but also suitable for. read more

This week, in La Borsa della Spesa (click here), the service for Italian consumers created by BMTI (click here) and Italmercati Rete di Imprese, in collaboration with Consumerismo No Profit, strawberries have returned. Abundant and at excellent prices, in fact, the production of the read more

The main harvest in Switzerland this year will last from May 20th to June 9th. According to the Swiss Fruit Growers Association, 1,000 tons will be harvested per week during this period. This includes cultivating various varieties that ripen earlier or later, as well as implementing cultivation techniques to maximize yield. read more

The main season for strawberries in North Rhine-Westphalia lasts until the end of July, with some farms offering local strawberries until early November. Due to the heavy rainfall in the spring, the strawberries are growing well and reaching good fruit quality. However, some areas were not able to dry well and read more

The UK strawberry season is running a bit late this year. Scottish grower Robert Simpson, Managing Director at Fife Fruits, mentioned that they have only just started picking the first berries. "We are a couple of weeks behind schedule; it has been a long winter. It feels like it started raining when we were" read more