Strawberries

Spring is in the air and brings with it the unique taste of an excellence from Basilicata: Fragola Matera®️, freshly recognized with the Igp label, returns to be the protagonist on Italian tables and in an important OOH campaign created by Brand-Cross. read more

Egipt zwiększył eksport mrożonych truskawek do Polski, osiągając rekordowy poziom i zwiększając swoją pozycję na rynku europejskim, według informacji z EastFruit. W 2025 roku Polska importowała 62 200 ton egipskich mrożonych truskawek o wartości ponad 76 milionów dolarów. Oznacza to 2,2-krotny wzrost. read more

At Maatschap Van Overbeke, a strawberry growing operation based in Waregem, Belgium, the season is approaching but has not yet begun. "We expect the first harvest in about ten days. The first fruits are starting to color, but we haven't started picking yet. Everything depends on the weather. read more

The start of the 2025 season on strawberry plantations has brought a number of challenges that may significantly impact the condition of the plants and the yield. As emphasized by Izabela Majewska-Dudek from Andermatt Polska, proper assessment of the plantation's condition and quick action are currently of key importance. read more

Not just the emergency of a campaign complicated by the weather, but the concrete strategies on which to build the future of the industry. This was the key point that emerged in the second part of the IFN Live dedicated to strawberries, which, after discussing the challenges in the first part, highlighted the solutions. read more

Egipt podwoił swoje eksport truskawek mrożonych do Polski, ustanawiając nowy rekord i umacniając swoją dominację na rynku europejskim, według EastFruit. W 2025 roku Polska importowała 62 200 ton egipskich truskawek mrożonych, o wartości ponad 70 milionów euro. Oznacza to wzrost o 2,2 raza. read more

Ocado Retail is starting the UK's main strawberry season nearly a month early with strawberries grown at the foot of the Malvern Hills, benefiting from spring sunlight. The online retailer will be selling 100% UK-grown early-season strawberries from the Berryworld brand when they become available for purchase next week. read more

The end of March is the time when strawberry growers in field cultivation start intensive activities related to preparing the plantation for the growing season. As emphasized by Magdalena Cieślak-Włodarczyk from Yara Poland, the decisions made at this stage are crucial. read more

The strawberry campaign is entering its crucial phase in a complex scenario, strongly influenced by the weather that has so far affected the availability of Italian and Spanish produce, with a quality that is not always consistent and consumption that needs to be carefully monitored. However, in this phase, some signals are also emerging. read more

Outside the windows in the last few days, it has been quite dark, gloomy, and overall chilly. Not much is happening in the fields, but in the tunnels with strawberries, vegetation is still thriving. Slowly, many strawberries are approaching the blooming stage. read more

Ocado is getting ready to start the main UK strawberry season almost a month early. read more

The fifth Open Day of Nova Siri Genetics (Nsg) took place in recent days, opening the doors of its research center to nurserymen, producers, and operators in the national and international strawberry sector. An established event for the industry, which will continue. read more

Easter is approaching once again, and for hotel and catering wholesalers, it marks a peak period. The same applies at Square Melon, where Easter has now overtaken Christmas in terms of activity, says Pasquino De Vuyst of the wholesaler near Ghent. "This is also linked to the traditional start of. read more

In the fruit and vegetable sector, innovation is not an accessory element, but the very condition to remain competitive along the entire supply chain, from the field to the consumer. And it all starts with genetic improvement: it is from the variety, in fact, that productive potentials and quality are defined. read more

The fresh strawberry season for 2025/2026 in Egypt is coming to an end, while the processed strawberry season is in full swing. This season has been challenging, with issues such as oversupply, poor seedling quality, and declining prices. Khaled Albana, CEO of Legacy Farm for Strawberry, has been leading the efforts to navigate these challenges. read more