Strawberries

The 2025/2026 autumn-winter strawberry campaign in Italy has started at good levels, not exceptional like in 2024, but with satisfactory prices: as we can see from the chart, the green line represents "Italian Strawberries" (at this stage mainly a product of Sicily and Lucania). read more

The Council of Ministers has accepted a draft amendment to the law on the quality of agricultural and food products, aimed at strengthening the fight against food fraud. For the fruit industry, the provisions regarding the falsification of product origins are particularly important - an issue that is... read more

The strawberry harvesting period is the moment when the crop-yielding potential of the plants has largely been realized. The number and size of fruits are determined by previous fertilization practices, protection, and weather conditions. However, this does not mean that growers do not have any control over the yield. read more

Analysts from the EastFruit project report that the warm and sunny weather in Ukraine has been aiding in the active ripening of strawberries on farms. Consequently, there has been a significant increase in the supply of these berries in the market, leading to a sharp drop in wholesale prices for this product. read more

On June 13th, Hornigi near Warka will become a place that every professional strawberry grower should visit. It is there, at the farm of Magdalena and Mateusz Włodarczyk, that the final edition of the Strawberry Inspirations 2026 project will take place. The meeting will be read more

While shopping at one of the retail chains, we came across an interesting idea that connected the seller with the producer. On the packaging of strawberries purchased at Lidl Poland, we found a QR code with a simple prompt: "scan me." After scanning it with our phone, we were directed to the website of the fruit producer, which turned out to be Plantacja Rębowolska. read more

The beginning of June brings noticeable changes in the strawberry market. In one of the most important production areas in Poland, covering the vicinity of Warka, Chynów, and Grójec, an intense influx of fruits has started. It is this region that will have read more

Limgroup, a breeding company specializing in F1 Hybrid strawberry and asparagus seeds, has announced a partnership with TERIS and A.M.A., a North American supplier of agricultural and horticultural inputs, equipment, and irrigation solutions. Through this collaboration, the companies will work together to read more

This week, wholesale fruit markets in the UK saw varied price changes. Strawberries experienced a notable decrease, while blackberries saw a significant increase. Prices for apples remained fairly consistent, with Bramleys Seedling averaging £1.23/kg, marking a 1% increase from the previous week. read more

Bioacoustic agricultural technology firm AgriSound has received a second round of Innovate UK ADOPT funding for a project aimed at improving the measurability of strawberry pollination to boost yields. read more

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While the strawberry campaign was marking its final deliveries to a clientele that probably would have preferred to continue with the sales of such an attractive product for the fruit and vegetable department, Coop Solene had already launched another campaign with great enthusiasm since the beginning of May, that of melons. read more

Strawberry picking season is the time when growers primarily focus on the quality and size of the fruits. It is during this period that decisions regarding fertilization and plant protection are made, determining whether the subsequent harvests will be as valuable as. read more

In week 21, the volumes of fruit and vegetables subject to imposed weight remain essentially stable, despite a very limited increase in the average price mix. Among the distribution channels, only discount stores are showing growth. In terms of product categories, strawberries stand out as they are gaining ground. read more

The strawberry harvest has already begun at Magda and Mateusz's plantation in Hornigi. The plants are showing good vigor, are well-nourished, and exhibit very good fruit set. This is the moment when the growers should particularly focus on. read more

Niezwykle chłodna wiosna w Bułgarii spowodowała krótkie opóźnienie w przybyciu pierwszych owoców z kraju, ale, jak wyjaśnia pani Maya Radeva, szefowa firmy Start 2005 Ltd, która sprzedaje owoce pod marką Otbrani, sezon rozwija się przy stosunkowo wysokich cenach. read more

This year, French strawberry production is expected to be 3% higher than in 2025. Faced with large volumes and competition, prices are under pressure. A particularly large harvest in April. The area under strawberries for the 2026 campaign is estimated at 3,668 hectares in France (excluding DROM). read more

Krajowe truskawki dominowały na rynku. Holenderskie dostawy zajmowały drugie miejsce pod względem ilości. Według niemieckiego urzędu BLE, dostawy z Grecji i Polski były głównie dostępne w Berlinie i Monachium. We Frankfurcie i Monachium dostępne były również dostawy z Włoch, choć ich dostępność była niższa. read more

Ukrainian strawberry market is reaching its peak in the 2026 season amidst challenges like spring frosts, high production costs, labor shortages, and weather-related risks. Despite the initial higher prices, market players anticipate a decline in prices as the supply rises during the season. read more

The strawberry picking season is gaining momentum. On many ground plantations, the first batches of fruits are already being sold, and the favorable weather is speeding up the ripening of the next ones. However, this is a moment when farmers cannot limit themselves only to harvesting. Maintaining read more