Strawberries

Sektor truskawkowy w Albanii zrobił znaczące kroki w kwestii rozwoju i jakości - mówi Albano Troka, CEO i założyciel albańskiego eksportera świeżych produktów rolniczych Fragoland SHPK: "W ostatnich latach powierzchnia upraw truskawek w Albanii stopniowo wzrosła, ponieważ coraz więcej producentów zwraca się ku. read more

Egypt has doubled its export of frozen strawberries to Poland, setting a new record and strengthening its dominance in the European market. In 2025, Poland imported 62,200 tons of Egyptian frozen strawberries worth over 70 million euros. This represents a volume 2.2 times

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Egypt's National Food Safety Authority (NFSA) reported export activity between March 28 and April 3, 2026, with a focus on fresh produce shipments. During the period, Egypt exported 5,065 consignments totaling around 230,000 tons, handled by approximately 1,400 companies and covering nearly 730. read more

The usual appointment with La Borsa della Spesa, the service created by BMTI and Italmercati, in collaboration with Consumerismo No Profit, outlines a market scenario influenced by the recent return of winter weather. The drop in temperatures, which has particularly affected the Center-South, read more

The global strawberry market exhibits varying conditions in different producing regions. California is predicting higher volumes, while Florida is experiencing reduced yields and increased competition. European markets are focused on recovery and facing pricing pressure. California anticipates a rise in volumes, along with higher. read more

Spring is in the air and brings with it the unique taste of an excellence from Basilicata: Fragola Matera®️, freshly recognized with the Igp label, returns to be the protagonist on Italian tables and in an important OOH campaign created by Brand-Cross. read more

Egipt zwiększył eksport mrożonych truskawek do Polski, osiągając rekordowy poziom i zwiększając swoją pozycję na rynku europejskim, według informacji z EastFruit. W 2025 roku Polska importowała 62 200 ton egipskich mrożonych truskawek o wartości ponad 76 milionów dolarów. Oznacza to 2,2-krotny wzrost. read more

At Maatschap Van Overbeke, a strawberry growing operation based in Waregem, Belgium, the season is approaching but has not yet begun. "We expect the first harvest in about ten days. The first fruits are starting to color, but we haven't started picking yet. Everything depends on the weather. read more

The start of the 2025 season on strawberry plantations has brought a number of challenges that may significantly impact the condition of the plants and the yield. As emphasized by Izabela Majewska-Dudek from Andermatt Polska, proper assessment of the plantation's condition and quick action are currently of key importance. read more

Not just the emergency of a campaign complicated by the weather, but the concrete strategies on which to build the future of the industry. This was the key point that emerged in the second part of the IFN Live dedicated to strawberries, which, after discussing the challenges in the first part, highlighted the solutions. read more

Egipt podwoił swoje eksport truskawek mrożonych do Polski, ustanawiając nowy rekord i umacniając swoją dominację na rynku europejskim, według EastFruit. W 2025 roku Polska importowała 62 200 ton egipskich truskawek mrożonych, o wartości ponad 70 milionów euro. Oznacza to wzrost o 2,2 raza. read more

Ocado Retail is starting the UK's main strawberry season nearly a month early with strawberries grown at the foot of the Malvern Hills, benefiting from spring sunlight. The online retailer will be selling 100% UK-grown early-season strawberries from the Berryworld brand when they become available for purchase next week. read more

The end of March is the time when strawberry growers in field cultivation start intensive activities related to preparing the plantation for the growing season. As emphasized by Magdalena Cieślak-Włodarczyk from Yara Poland, the decisions made at this stage are crucial. read more

The strawberry campaign is entering its crucial phase in a complex scenario, strongly influenced by the weather that has so far affected the availability of Italian and Spanish produce, with a quality that is not always consistent and consumption that needs to be carefully monitored. However, in this phase, some signals are also emerging. read more