Strawberries

The global strawberry market is currently shifting towards a phase where timing, rather than just volume, is becoming crucial in determining outcomes. While supply is growing in various regions, it is not always available at the optimal time, quality, or price to align with rising costs. read more

The French strawberry season is entering a crucial phase, with the first peak in Gariguette production and increasing volumes of round strawberries this week. After a delayed start to the season and a gradual increase in production, Emeline Vanespen, director of the Strawberries producers' association, is optimistic. read more

The date of Fresh Market 2026 has been officially confirmed. read more

The UK strawberry season is slowly starting. Fruit from glasshouses has been available for a while, and the early heated tunnel fruit has begun. Volumes are expected to increase after this week's good weather, although, based on the weekend forecast, this growth may be temporary. "The main UK... read more

Reham Suhry, managing director of Egyptian strawberry exporter Egyberries, states that the frozen strawberry market is rapidly evolving this season: "Honestly, it's been a challenging season. While the numbers on paper seem satisfactory with sufficient acreage and volumes, there are issues with consistency when delving deeper." read more

The fresh strawberry season in Egypt is coming to an end, giving way to frozen strawberries, following a turbulent season marked by oversupply, low prices, concerns about the quality of seedlings, and logistical complications. Industry professionals are in agreement: lessons have been learned. read more

With the beginning of the season, the first Polish greenhouse strawberries appear on the market - fresh, aromatic, and long-awaited by consumers. Benjamin Pietruszka from a family farm shares insights into their production, challenges, and plans for the future. read more

The cultivation of strawberries in Brazil is currently experiencing a period of transformation characterized by increased professionalization, genetic improvement, and the adoption of new technologies. This growth is also accompanied by significant structural challenges. With over 10,000 hectares dedicated to strawberry cultivation and an annual output of approximately 275,000 tons, Brazil's strawberry industry is expanding rapidly. read more

"Easter continues to be a significant milestone in the strawberry market, marking the beginning of the Dutch season. Leading up to the holiday, there is always a shortage of strawberries," says Boudewijn van der Wal of Dutch Berries from Zuilichem. "We are currently starting the Elsanta season, which traditionally..." read more

Strawberry production in Germany, similar to Poland, is undergoing a significant transformation in recent years. The latest data indicates a significant reduction in cultivation areas, but at the same time, growing importance of modern production methods.

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Sektor truskawkowy w Albanii zrobił znaczące kroki w kwestii rozwoju i jakości - mówi Albano Troka, CEO i założyciel albańskiego eksportera świeżych produktów rolniczych Fragoland SHPK: "W ostatnich latach powierzchnia upraw truskawek w Albanii stopniowo wzrosła, ponieważ coraz więcej producentów zwraca się ku. read more

Egypt has doubled its export of frozen strawberries to Poland, setting a new record and strengthening its dominance in the European market. In 2025, Poland imported 62,200 tons of Egyptian frozen strawberries worth over 70 million euros. This represents a volume 2.2 times

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Egypt's National Food Safety Authority (NFSA) reported export activity between March 28 and April 3, 2026, with a focus on fresh produce shipments. During the period, Egypt exported 5,065 consignments totaling around 230,000 tons, handled by approximately 1,400 companies and covering nearly 730. read more

The usual appointment with La Borsa della Spesa, the service created by BMTI and Italmercati, in collaboration with Consumerismo No Profit, outlines a market scenario influenced by the recent return of winter weather. The drop in temperatures, which has particularly affected the Center-South, read more

The global strawberry market exhibits varying conditions in different producing regions. California is predicting higher volumes, while Florida is experiencing reduced yields and increased competition. European markets are focused on recovery and facing pricing pressure. California anticipates a rise in volumes, along with higher. read more