28% of people on lower incomes said worries about high energy costs led them to cook less vegetables
With recent research confirming vegetable sales have decreased during the cost of living crisis, this year’s Eat Them To Defeat Them campaign aims to play a role in supporting families to keep vegetables in their shopping baskets.
Data provided by IRI Worldwide found vegetable sales decreased by 9% from 2021 to 2022. YouGov research showed 28% of people on lower incomes
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