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We are excited to announce that Auchan Poland, one of the leading hypermarket chains in Central Europe, will be joining us at Fresh Market 2025! read more

​Fresh Market 2025 will host a large delegation of twenty Turkish companies exporting fresh fruits and vegetables, representing diverse segments of the country’s dynamically growing sector. read more

AI—all identified fresh‑market.info as the undisputed leader in this category. Fresh Market read more

As every year, the event will be accompanied by the Fresh Market Catalog – a printed and online publication distributed directly to the most important retail chain buyers from Poland and the region. read more

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Po trudnym początku sezonu słodkich ziemniaków w Egipcie, podaż w końcu się zrównała, spełniając już silne zapotrzebowanie - powiedział Rayan El Sawy, przewodniczący eksportera świeżych produktów Egyptian Emirati Import & Export: "Ostatnio sytuacja ze słodkimi ziemniakami znacząco poprawiła się". read more

In just a few years, sweet potatoes have become a favorite among sports enthusiasts and a staple in healthy recipes featured across social media. Demand continues to grow steadily. Although the market is still largely dominated by imports, Fruidor Terroirs took a bold step ten years ago by read more

Egypt's production of sweet potatoes is steadily increasing, fueled by growing export demand, especially from Europe. High domestic consumption is maintained by competitive pricing and the nutritional benefits of sweet potatoes. Planting in Egypt typically starts in April, with harvests taking place in August. Since 2021, the planted area has been expanding. read more

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The 2025/26 season for Egyptian sweet potatoes is about to begin in a few days. The industry has experienced a consistent growth in production volume in the past few years, leading to concerns about the ability to meet demand while also preserving the value of the product. Price fluctuations have been a significant issue in the last two seasons, with several challenges arising. read more

The current Egyptian sweet potato season has faced more challenges compared to the last season, causing delays in some shipments, according to Rayan El Sawy, Chairman of the fresh produce exporter Egyptian Emirati Import & Export: "This sweet potato season was more challenging than previous seasons in Egypt, due to..." read more

The Changjiang Li Autonomous County in China's Hainan province has incorporated scientific innovations to improve the export of sweet potatoes. Local farmers are using advanced healing chambers to repair damaged sweet potatoes before they are sent for international distribution. "Sweet potato skins are delicate and easily" read more

Egypt is steadily making progress towards a new seasonal milestone in sweet potato exports to the UK, showing consistent growth in shipments, as reported by EastFruit. Data indicates that in the first nine months of the current marketing year (July–June), Egypt exported nearly 55,000 tons of sweet potatoes. read more

Talking trees powered by artificial intelligence (AI), drought-resistant crops, and sweet potatoes sprouting among flowers — the prestigious Chelsea Flower Show is embracing the future with an emphasis on innovation and climate change adaptation. Scheduled to run for five days from May 13 to May 19, the event will showcase a variety of groundbreaking ideas and solutions. read more

Uganda has restored direct air connections with the United Kingdom, ending nearly a decade without such links, reports FPC. The route, which began operations in May 2025, provides dedicated cargo capacity for exporting fresh produce such as bananas, avocados, chillies, fine beans, and sweet potatoes. read more

The sandy soils of Malaga, Huelva, and the municipality of Guardamar in the province of Alicante are ideal for cultivating sweet potatoes. In Spain, regular potatoes are more popular, but in other countries like Italy and the United Kingdom, sweet potato consumption is also common. read more

Growers and shippers are still dealing with a limited supply of sweet potatoes from North Carolina. "The crop quality remains high, and we may need to adjust specifications towards the end of the season to ensure we can manage the crop," says Josh Wright from 3 Star Produce. read more

Martin Oudenes from My Roots & More finished the Egyptian sweet potato season in early April last year, but he continues to offer produce from Egypt. "Despite a slight decline in quality, the high prices allow us to deliver good quality produce. There have also been periods when prices were lower. read more

Bako Sweet is entering the West Coast Produce Show with strong momentum, surpassing others in the category in terms of both dollar and volume growth, as reported by Circana data. As the top sweet potato brand in the U.S. in terms of dollar sales, Bako Sweet is assisting retail partners in achieving Thanksgiving-level success. read more