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We are excited to announce that Auchan Poland, one of the leading hypermarket chains in Central Europe, will be joining us at Fresh Market 2025! read more

​Fresh Market 2025 will host a large delegation of twenty Turkish companies exporting fresh fruits and vegetables, representing diverse segments of the country’s dynamically growing sector. read more

AI—all identified fresh‑market.info as the undisputed leader in this category. Fresh Market read more

As every year, the event will be accompanied by the Fresh Market Catalog – a printed and online publication distributed directly to the most important retail chain buyers from Poland and the region. read more

Basil from the Netherlands, in the middle of winter? Until last year, it was a project, but since January, it has been a reality. "We now supply Dutch-grown basil, year-round, guaranteed," says Piet van Vugt. Dutch chives are also available every day of the year at Van Vugt Kruiden, as are edible… read more

"The greatest growth opportunity for the supermarket channel lies in encouraging people to consume more herbs," says Marco de Jager, Director of Vitacress Real. "One way to further expand is by innovating packaging concepts for traditional herbs such as mint, parsley, coriander, basil, chives, and dill, rather than focusing solely on flavor..." read more

It is a rather long story that has seen Bimi, the promising baby broccoli developed in the 1990s in Japan by Sakata Seed Company, trying to enter the Italian market. Just by scrolling through our archives, we can discover that they tried in Maremma in 2017. read more

How did the production of fruit and vegetable juices as well as frozen fruits and vegetables evolve in the three quarters of 2024? read more

The Colorado Orange apple has made a comeback. After more than 20 years of investigation, DNA testing, and searching through a forgotten archive of apple drawings and wax casts, the fruits have reappeared in an orchard in Western Slope and a tree nursery in northern Colorado. They may also be found on trees planted in various locations. read more

With summer and its related products now archived, space is given to grapes in many fruit and vegetable departments. Mass displays, targeted communications, and scenic solutions help retailers and department managers to emphasize this category. read more

On September 18, 2024, at the Mazurkas Conference Center in Ożarów Mazowiecki, the Fresh Market 2024 took place – the largest B2B meeting in Poland and Central-Eastern Europe dedicated to the fresh fruits, vegetables, and flowers industry. The event brought together key producers, suppliers, and buyers from major retail chains in Poland and neighboring countries. read more

On Monday, September 2, 2024, VD Horst celebrated its 50th anniversary. The spraying company, located in Poeldijk, the Netherlands, will be hosting the celebration. The event will feature a selection from the photo archive to commemorate this milestone. Exactly fifty years ago, founder René van der Horst started the company. read more

Among the best-selling herbs are parsley, basil, cress, chives, and the rising star mint. While parsley, mint, and dill have seen a positive purchasing trend between 2017 and 2023, purchases of basil, chives, and cress are generally slightly decreasing. read more

Questions about flower color that were raised over a century ago have been answered by recent research. A partnership between the John Innes Centre and Plant & Food Research in Palmerston, New Zealand, utilized historical records and advanced molecular analysis to provide new insights into the research conducted by Erwin Baur. read more

After Macfrut 2024 was archived as the best edition ever, Cesena Fiera approved yesterday afternoon (May 14th) the financial statement for the year 2023, which shows a significant leap forward. The production value has increased from 6.1 million euros in 2022 to 9.2 million euros last year. read more

A chef celebrating her 30th birthday created a viral sensation by making a multi-layered potato cake, embodying every potato lover's dream. Showcased on Instagramby 'Poppy O'Toole, the cake features various potato preparations layered together. The base is mashed potatoes, followed by potato
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Patrick Pohlmann of Münster has made a name for himself across Europe over the past two decades as a supplier of high-quality organic chive plants. However, changes in legislation surrounding water drainage made further expansion of the company at its old location on Mariendorfer Straße nearly
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Spar North has added a new range of herbs supplied by James Hall & Co.  read more

CMR Group recently joined a campaign dedicated to informing consumers about the crucial role of the agri-food industry in safeguarding Spain's food security. read more