Cesurca's canned asparagus is Flavour of the Year 2023
The Centro Sur cooperative (Cesurca) never stops innovating. Because, although this cooperative is the small story of the passion of a group of people from a village, Huétor Tájar, for the most traditional products of the Andalusian fertile plains, their vision of the future is not lacking in their work strategy. At the moment they are working on the promotion of canned produce. In addition, the
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.