NZ growers are losing money on asparagus, even offering travel vouchers to boost demand
NZ asparagus growers claim to be losing money on every bunch of asparagus sold. Also, they are turning to the export market to absorb some volumes, but there's no money in that either.
Chairperson Cam Lewis from the Asparagus Growers Council said it was ‘pulling out all the stops’ to do something, because the crop was in the ground for 15 years so it had to play the long game.
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