The Greenery involved in the "Mmmm asparagus, delicious, fresh and versatile" campaign
The aim of the campaign is to increase awareness of white asparagus and encourage consumers to eat asparagus (more often). The foundation is targeting younger consumers between the ages of 25 and 45. This is because the group of consumers who mainly eat asparagus is getting older and older. It's high time that young people got back in favour of this delicious and versatile
Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".