Highrise, the answer to mechanization.
Mechanization has started to take its first steps in the broccoli harvesting phase in Spain. In industrial areas, some companies are already using harvesting machinery in the field with the first prototypes. A path also being taken by countries like the Netherlands,
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.