The prices of broccoli in Punjab have reached US$2.50 per 500g due to increasing demand.

2026-02-19 00:00

Farmer in Punjab are increasingly growing broccoli as demand rises among higher-income consumers, according to a report by Wealth Pakistan. Even though broccoli is still considered a niche crop compared to cauliflower and cabbage, it is now being sold in major supermarkets, specialized vegetable stores, and online platforms.

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