AMI: White cabbage as a promotional alternative
With the current overall tight supply situation in the vegetable assortment, German white cabbage is moving more to the forefront of the promotional activity. For weeks, the advertising intensity with the stock vegetable has been high and is boosting demand.
Supermarket chains and discounters are lacking imported vegetables from the winter production areas due to the tight supply situation
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Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".