"Producers are no longer gambling everything on one card.
Climate change is once again affecting the crop year. This year, the production of brassicas will be affected by the drought in a large part of Spain. Cauliflower will suffer the worst part, with a considerable drop in the Ebro Valley. "There will be 40% less than in 2022. In western Andalusia it will be somewhat less, but last year it was already down," he explains.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.