Celery stalks: touted in food forums and by influencers
Celery stalks - also known as pale celery or celery stalks - have long led a niche existence in the German vegetable assortment. As recently as 2012, celery accounted for only 0.22% of household vegetable purchases. By 2022, the purchase volumes had more than doubled, with the volume share reaching 0.43 %.
Even though celery still has its niche
, the share of celery in household vegetable purchases has increased.
Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".