Official launch of Dutch chicory campaign
'En óf je witlof lust' ('And if you like chicory').This chicory campaign launched in the Netherlands on Wednesday, September 27, at Oxin Growers. With growers, traders, suppliers, and the press in attendance, almost 18 months of work and research were transformed into a campaign intended to boost chicory consumption in the Netherlands. "We're very proud of the result," co-initiator Martine
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