Italy: "Better planning would benefit the whole supply chain".
Sale prices in the current season are 30% to 40% below average, especially for tomatoes and courgettes, and large quantities have gone straight to disposal or, at best, to processing. "Truly catastrophic" could therefore be the situation for Italian farmers in the coming months, with possible farm closures and bankruptcies.
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Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".