Eat Them To Defeat Them returns to screens and UK schools

Veg Power, ITV, Channel 4 and Sky Media’s multi award-winning Eat Them To Defeat Them campaign is returning to TV screens and primary schools across the UK in mid-February.

Now in its sixth year, the campaign – originally launched by ITV and Veg Power, and proven to increase children’s vegetable consumption – aims to build on the behaviour-change success achieved in

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