Can organic and conventional be priced the same in stores?
Could fresh-cut organic herbs and various lettuce varieties be priced the same as their conventional counterparts in stores? Impossible, or at least not sustainable, many will think. Yet, the Dutch company Fresh Organic Choice is already achieving this and has it as a long-term strategy. We wanted to know more about that and thus approached Manager Hakan Ocaktar.
Hakan and his
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