"Indoor soil-grown produce is not yet a big market in Japan, especially for microgreens"

2025-09-23 00:00

"The economics of our microgreens are very promising. Mizuna can sell for around 80 dollars per kilo, compared to 30 dollars for baby greens. Growing cycles are also shorter, just 7 to 10 days compared to a month for larger leafy crops," says Kohei Murata, founder and CEO of Edomae Herb.

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