Netherlands: Continuous growth for 'On the way to PlanetProof'
The sustainability label 'On the way to PlanetProof' has been around for five years. During this time, the label's share of fruit and vegetables in the Netherlands has increased from less than 5% to 55% of the total cultivation. The area under cultivation for table potatoes is now 66 % of the total Dutch cultivation area, and for vegetables and herbs grown outdoors the share is 68 %
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Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".