KWS announces a change of name and brand for Pop Vriend Seeds.

2024-09-12 00:00

Seed specialist KWS has announced today that its subsidiary Pop Vriend Seeds (PV) will officially change its name to KWS Vegetables Netherlands B.V. starting from October 1, 2024. This change will make PV a full member of the KWS family, including a rebranding. Ever since KWS ventured into the vegetable seed industry, this move solidifies their presence in the market.

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