Crunchy Lettuce quite a hit for ICA Sweden
In the space of less than three years, the ICA Crunchita double-pack has secured a permanent position on the shelves of the Swedish retailer’s stores. “It has a good taste, is crunchy and has a good shelf life. It’s a good fit because of the large percentage of single households,” explains Cecilia Ekfors Forsberg, Category Manager at ICA. This Crunchy Lettuce helps the retailer to
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