Florette, el gigante verde
Canons. Plain or curly endive. rocket. Spinach. Watercress. Kale. Lettuces could not be missing: Iceberg, Romana, Lollo, Batavia... These and more are the vegetables that are grown "without haste" in Florette, the company of Navarrese origin that was born more than 35 years ago to bring to Spain the fresh vegetables range IV that until then was only present in other countries
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"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.