How is the consumption of fresh fruit and vegetables performing so far this year?
Household vegetable consumption in the first four months of the year stood at 756 million kilos, 5% less than in the same period in 2022. Tomatoes fell by 4%, with a total household consumption of 143 million kilos; peppers fell by 8%, totalling 58 million kilos and lettuce, with 3.7% less and 52 million kilos. On the other hand, the
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.