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Weather-related drop in demand for iceberg lettuce

2024-11-21 10:00
Source: Fruchthandel.de
With the winter weather conditions, the demand for salads typically continues to decrease seasonally. The winter season also affects the German wholesale markets, with slow sales of Spanish iceberg lettuce. Contrary to expectations, the high advertising intensity did not lead to an increase in sales.

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Fruchthandel.de
Fruchthandel.de

Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".

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