Brazilian giant also wants potato for processing
The multinational Kellogg intends to double its production capacity for Pringels potatoes in Brazil, just five years after starting local production. The Brazilian market, with a population of more than 215 million consumers and a rising population pyramid of young people, is a booming market for this type of product, an aspect that has not gone unnoticed
in the past.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.